Senior Product Marketing Manager - Data & Integrations
About the Role
Attentive is hiring a Senior Product Marketing Manager to lead go-to-market, positioning, and adoption work for our Data & Integrations Platform. This is a high-impact role responsible for translating EPD’s technical integration investments into a credible enterprise data platform story, data platform positioning, and running the launch and measurement process for strategic Data & Integrations Platform features and partner integrations.
The Data & Integrations Platform is a major company priority. As the Data & Integrations Platform Sr. PMM you will own the marketing strategy and execution that helps Attentive win omni channel consolidation deals, articulate our CDP and integration value, and demonstrate measurable customer impact. The role requires a more technical background and deep cross-functional work with Product, Engineering, Partnerships, Revenue Enablement, Sales, and Customer Success and requires comfort with technical integrations, APIs, and partner GTM.
What You’ll Accomplish
Own Data & Integrations Platform positioning for enterprise buyers and sellers
Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence
Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing
Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths
Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption
Define success metrics and partner with Analytics for post-launch measurement and revenue attribution
Your Expertise
Min 5+ years working in product marketing
Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup
Deep knowledge of data platforms, integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your application
Proven ability to translate technical integration capabilities into commercial value and customer proof points
Experience building launch processes and running multi-stakeholder GTM cadences
Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption
Strong written and verbal communication, organization, and prioritization skills
Passion for storytelling and making technical products accessible to commercial buyers
Day to Day
Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement
Develop positioning for data-platform features
Partner with Partnerships to scope co-marketing and partner GTM
Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform
Capture and synthesize market feedback for Data & Integrations Platform product prioritization and messaging refinement (call listening, win loss, analyst, competitive)
Track and report adoption for Data & Integrations Platform launches
Nice to Haves
Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product
Experience working with product and engineering teams on API-first GTM
Familiarity with partner ecosystems and partner-led launches
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
The US base salary range for this full-time position is $150,000 - $165,000 annually + equity + benefits
Our salary ranges are determined by role, level and location
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