Senior Paid Media Strategist (Freelance)

Current is seeking a freelance Senior Paid Media Strategist to support our growing media team. This role is ideal for someone who blends strong analytical thinking with hands-on paid media experience across performance channels.

You’ll help drive campaign performance through reporting, insights, optimization, and execution across channels including Meta and Google Ads. You’ll work closely with media leadership to turn data into clear recommendations and help scale paid media operations across client accounts.

This role is well-suited for someone who is both strategic and executional. Someone comfortable getting into the details of campaign management while also contributing to higher-level planning, optimization, and client storytelling.

Responsibilities

Reporting & Insights

Build weekly and monthly client reports with clear, executive-ready insights

Analyze campaign performance trends and identify optimization opportunities

Combine data from multiple sources into actionable recommendations

Maintain dashboards, scorecards, and recurring reporting processes

Translate performance data into clear stories for internal and client audiences

Strategy & Execution

Launch, manage, and optimize campaigns across Meta and Google Ads

Support paid social, paid search, audience targeting, and testing strategies

Recommend changes to improve performance across creative, targeting, and budget allocation

Monitor pacing, delivery, and overall campaign health

Assist with media planning, budget allocation, and performance forecasting

Analysis & Reporting

Identify trends, anomalies, and optimization opportunities across channels

Translate complex data into clear, executive-ready recommendations

Build reports, dashboards, and performance summaries for internal and client audiences

Support campaign QA and ongoing performance monitoring

Collaboration

Partner with media leadership on client priorities and strategic initiatives

Support presentation development and planning efforts

Collaborate cross-functionally with strategy, creative, analytics, and production teams

Contribute to process improvements and operational efficiencies within the media function

What We’re Looking For

5+ years of paid media / performance marketing experience

Hands-on experience with Meta Ads Manager and Google Ads

Strong analytical and reporting skills

Experience with GA4, Google Sheets, Excel, Looker Studio, Tableau, or similar tools

Ability to manage multiple priorities in a fast-paced environment

Strong communication and presentation skills

Ability to work independently while collaborating closely with cross-functional teams

Nice to Have

Agency experience

Experience across additional channels including TikTok, LinkedIn, Pinterest, or Trade Desk

Experience with dashboard automation tools such as Supermetrics

Familiarity with creative testing and messaging strategy

Experience supporting integrated digital campaigns across multiple client verticals

Why Current

At Current, we believe the best digital work happens when strategy, design, production, and technology operate as one team. We partner with ambitious brands to create digital experiences that are thoughtful, well-crafted, and built to drive real impact.

We’re a remote-first agency with teams across the US, working collaboratively across a wide range of digital engagements including websites, platforms, campaigns, and product experiences. Our environment is fast-paced, highly collaborative, and built for people who enjoy solving complex problems alongside smart, supportive teammates.

You’ll have the opportunity to work across a variety of clients and disciplines, contribute to meaningful work, and grow alongside a team that values curiosity, accountability, and strong operational thinking.

This is a freelance hourly opportunity. The anticipated hourly rate range for this role is $65–$80/hour, depending on experience, skill set, and relevant paid media expertise.Compensation will be determined based on factors including experience, expertise, market considerations, and scope of responsibilities.