Senior Marketing Manager

How you'll help us achieve it

Do you have a proven track record of defining and implementing marketing strategies that drive business growth? Are you a strategic thinker with a data-driven mindset? If so, we want to hear from you!

We’re seeking a creative and results-driven Senior Marketing Manager to set strategy, lead campaigns across channels, and turn marketing into a measurable growth engine. This is a hands-on leadership role for someone who can think at the strategic level and still get into the work.

In this role, you'll;

Work closely with our Head of marketing in Sénégal to plan and execute projects (persona building, product life cycle, go to market strategies.

Create clear and actionable project briefs and documentation that can lead and guide cross-functional teams in successful campaign production.

Collaborate with Brand, Design, and creative teams to ensure the production and delivery of assets and materials relevant to Wave Sénégal objectives both in terms of growth and brand awareness.

Build and refine the marketing funnel, lead scoring, and attribution so we can clearly tie activity to results.

Use data to analyze and make strategic recommendations on new ways to optimize marketing programs.

Establish KPIs through dashboards, and report results, insights.

Report on country-specific user personas and behaviors, benchmarks, and market analysis.

Key details

Location: Senegal

Work authorization in Senegal is required.

This is a permanent position.

Our salaries are competitive and calculated using a transparent formula.

We offer generous health insurance for yourself and your dependents.

We support working parents - we offer generous parental leave policies (26 weeks for mothers and 4 weeks for fathers) and subsidized childcare when you return to work.

We help you live your fullest life now! We subsidize gym memberships and fitness classes.

Airtime reimbursement.

Free food and a beautiful office space.

Requirements

Fluent in French and English.

10+ years of experience in marketing at an FMCG, tech start-up, telecom company, or similar.

Unicersity degree in relevant fields (marketing, communication, sales, business development, management…).

You might be a good fit if you

Are data-oriented and analytical.

Have an extensive network of contacts across media, advertising networks, and vendors.

Are super detail-oriented and organized.

Are comfortable defaulting to overcommunication and overreaching when it comes to coordination.

Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.

Demonstrate tenacity and a willingness to go the distance to get something done.

Adjust quickly to changing priorities and deal effectively with complexity and change.

Are a compelling storyteller, in writing and verbal.