Senior Manager, Website Content
Job Description:
WorldStrides' website is our most important marketing asset — and it is underperforming as a lead generation tool. As Senior Manager of Website Content, you will own the content strategy and execution across worldstrides.com and all program sub-sites, transforming them into high-performing, SEO-driven, conversion-optimized destinations for educators, students, and parents. You will bring together editorial strategy, SEO expertise, UX sensibility, and project management rigor to build a website content engine that drives organic traffic, captures leads, and tells the WorldStrides story at every stage of the funnel.
Responsibilities:
Website Content Strategy
Own the website content strategy across worldstrides.com and all program pages — from homepage messaging to destination content to conversion landing pages
Develop a segment-specific content architecture for K-12 Domestic, International, and Performing Arts that reflects each audience's distinct decision journey
Audit, prioritize, and systematically update existing content to improve quality, accuracy, SEO performance, and brand consistency
SEO & Organic Traffic Growth
Own the SEO strategy — keyword research, content gap analysis, on-page optimization, and internal linking architecture
Build an editorial content calendar that supports organic search growth through destination guides, trip planning resources, and educator-focused content
Partner with Sr Manager, Paid Media to ensure landing pages convert paid traffic efficiently
CMS Management & Execution
Manage the CMS day-to-day — publishing, updating, and A/B testing content across the site
Collaborate with Creative & Production on photography, video, and design assets for the site
Work with IT/Development on content improvements and UX enhancements
Maintain content governance — ensuring all published content is on-brand, accurate, and current
WHAT SUCCESS LOOKS LIKE
Organic search traffic growing quarter-over-quarter across all program areas
Website MQL conversion rate improving through content optimization and CRO
All program pages meeting brand and SEO quality standards within 6 months
Bounce rate and time-on-site improving across key landing pages
Qualifications:
5–7 years of website content strategy, digital content, or SEO experience
Demonstrated ability to own a website content program end-to-end from strategy to execution
Strong SEO expertise including technical SEO fundamentals, keyword research, and content optimization
Experience managing a CMS such as WordPress, Contentful, or similar platforms
Excellent writing and editing skills — you produce compelling, on-brand content yourself
Analytical — you use GA4, Search Console, and content performance data to make decisions
Experience in education, travel, or destination marketing content (preferred)
UX or CRO background — you have run A/B tests and interpreted user behavior data (preferred)
Familiarity with Salesforce or HubSpot for understanding web-to-CRM lead flow (preferred)
Work Perks
Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
Opportunities for paid and discounted travel
Flexible work schedule providing on-site, remote, and hybrid office opportunities
Encouraged participation in a wide variety of Employee Resource Groups
Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
Paid parental, caregiver, and disability leave
Team Member Discount Program
Engaging, collaborative, and fun work environment
The salary range listed for this position represents WorldStrides’ good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package.
Compensation Range
$55,000—$85,000 USD