Senior Manager, Paid Media

Job Description:

WorldStrides is reorienting its Marketing organization around lead generation and pipeline growth — and Paid Media is the engine that will get us there at scale. As Senior Manager of Paid Media, you will own the full paid media strategy across all three segments (K-12, International, Performing Arts) and all channels (Search, Social, Display, Programmatic, YouTube). You have a test-and-learn mindset, a deep command of performance data, and the creativity to build campaigns that move educators and students. You will own significant media budget and be accountable for MQL targets.

Responsibilities:

Paid Media Strategy & Execution

Develop and own the annual paid media strategy across K-12 Domestic, International, and Performing Arts — aligning channel mix, budget allocation, and audience targeting to MQL and pipeline goals

Manage and optimize campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), TikTok, and programmatic platforms

Build a systematic test-and-learn framework — testing audiences, creative formats, bidding strategies, and landing pages to improve performance quarter-over-quarter

Expand into new channels including direct mail amplification and streaming audio where ROI warrants

Budget & Performance Management

Own the paid media budget — reporting weekly on spend efficiency, CPC, CPL, and MQL contribution by channel and segment

Build attribution models with Marketing Ops ensuring paid media receives accurate funnel credit

Manage agency relationships and platform partnerships, holding them accountable to performance SLAs

Creative & Landing Page Collaboration

Brief Creative on paid ad requirements by channel and test hypothesis — creative is your partner, not your vendor

Partner with the Sr Manager, Website Content to ensure landing page experience matches paid messaging and converts efficiently

WHAT SUCCESS LOOKS LIKE

Paid media channels delivering agreed % of total MQL volume each quarter

Cost-per-MQL improving year-over-year through systematic optimization

Test-and-learn cadence delivering at least 2 validated performance improvements per quarter

Full attribution model in place with Marketing Ops by Q2

Qualifications:

5–7 years of hands-on paid media experience including direct budget ownership

Expert-level proficiency in Google Ads, Meta Ads Manager, and programmatic buying platforms

Demonstrated experience owning MQL or pipeline targets in a B2C or B2B2C environment

Strong analytics skills — you live in dashboards, GA4, and performance data

Experience managing external media agencies and holding them accountable

Experience in K-12 education, travel, or seasonal consumer categories with long consideration cycles (preferred)

Familiarity with Salesforce or HubSpot attribution and CRM integration (preferred)

Experience using AI tools for creative testing and media optimization (preferred)

Work Perks

Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.

Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement

Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually

Opportunities for paid and discounted travel

Flexible work schedule providing on-site, remote, and hybrid office opportunities

Encouraged participation in a wide variety of Employee Resource Groups

Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations

Paid parental, caregiver, and disability leave

Team Member Discount Program

Engaging, collaborative, and fun work environment

The salary range listed for this position represents WorldStrides’ good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package.

Compensation Range

$85,000—$95,000 USD