Senior Manager, Marketing Operations

TailorCare is transforming the experience of specialty care. Our comprehensive care program takes a deeply personal, evidence-based approach to improving patient outcomes for joint, back, and muscle conditions. By combining a careful assessment of patients’ symptoms, health histories, preferences, and goals with predictive data and the latest evidence-based guidelines, we help patients choose—and navigate—the most effective treatment pathway for them, every step of the way.

TailorCare values the experiences and perspectives of individuals from all backgrounds. We are a highly collaborative, curious, and determined team passionate about scaling a high-growth start-up to improve the lives of those in pain. TailorCare is a remote-first company with a hybrid office in Nashville.

Position overview

We are seeking an experienced, hands-on Senior Marketing Operations Manager to run and optimize the technology, workflows and processes that support marketing across our B2B and B2C audiences. The Senior Manager of Marketing Operations will manage the administration, optimization and day-to-day execution of TailorCare's marketing technology stack, working to make sure platforms, data and workflows run smoothly and support the goals set by marketing leadership.

This role supports the following capabilities:

Consumer acquisition, activation and lifecycle engagement

B2B demand generation and sales enablement

Omnichannel journey orchestration

Personalization and AI enablement

Attribution, reporting and deliverability

This person will work closely with product and engineering, following an established software development lifecycle (SDLC), to scope, prioritize and execute marketing capabilities.

Strategic Impact

Reporting to Marketing leadership, this role plays a hands-on part in improving measurement, maintaining technology investments and supporting personalized, AI-enabled engagement across the buyer and patient journey.

Success in this role will contribute to:

Increased patient enrollment, activation and engagement

Better visibility into marketing's contribution to pipeline and revenue

More personalized and coordinated omnichannel experiences

Reduced reliance on external agencies

Increased operational efficiency

Key areas of ownership

Marketing technology administration and optimization

HubSpot and Customer.io administration and configuration

Deliverability, consent management and operational compliance

UTM tagging standards and attribution reporting support across B2B and B2C

A/B and multivariate testing, including tooling, tracking setup and testing infrastructure

Omnichannel journey design and lifecycle orchestration support

Personalization deployment and AI-enabled content capabilities

Vendor coordination and agency support

Required experience

8+ years in B2B and B2C marketing operations or marketing automation, with a focus on B2C lifecycle:

Acquisition: campaign operations, lead capture

Activation: onboarding and intake journeys, conversion from prospect to enrolled member

Retention and re-engagement: lifecycle triggers, next-best action logic, win-back and reactivation programs

Hands-on expertise with HubSpot, Customer.io or similar platforms

3+ years managing a team in a fast-paced startup environment

Experience supporting AI-enabled marketing capabilities

Experience in healthcare or regulated industries preferred

Preferred technical experience

Salesforce integrations

Segment or CDPs

Twilio

GA4

Looker, Tableau or Power BI

API integrations

Data warehouses and event tracking frameworks

Personalization and experimentation platforms (Claude, Gemini or equivalent), and applying them to campaign production, QA, reporting and measurement

Preferred attributes

Detail-oriented with strong operational discipline

Highly collaborative and cross-functional

Comfortable in high-growth, evolving environments

Analytical, curious and systems-oriented