Senior Manager, Ecommerce - Amazon & DTC
About the Role:
At Bare Bones (a Kinder's portfolio brand), we believe real food has the power to nourish people and transform the way they eat. We're on a mission to make nutrient-dense, flavorful bone broth and functional pantry staples more accessible through thoughtful products and exceptional digital experiences.
We're looking for a Senior Manager, Commerce to own and grow our digital ecosystem. This is a highly cross-functional role that combines strategy, analytics, creative thinking, and execution to drive revenue, strengthen consumer relationships, and build an industry-leading digital experience.
The Senior Manager, Commerce will lead Bare Bones' digital commerce and consumer experience across all owned and marketplace channels. This person will own the strategy and performance of Amazon, BareBonesBroth.com, CRM, and digital content, working closely with agency partners and internal stakeholders to accelerate growth and improve the customer journey from discovery through loyalty.
The ideal candidate is equal parts ecommerce strategist, digital marketer, and consumer experience leader who is comfortable using data to make decisions while bringing compelling brand stories to life.
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Key Responsibilities Include:
Amazon Marketplace Leadership
Drive Bare Bones' Amazon business strategy in partnership with our external agency, setting goals, reviewing performance, and holding the agency accountable to KPIs.
Optimize product listings, A+ Content, Brand Store, search visibility, promotions, and merchandising.
Analyze business performance and identify opportunities to improve traffic, conversion, average order value, and profitability.
Partner with sales, operations, and supply chain teams to ensure strong execution across the marketplace.
Ecommerce & Website Experience
Own the BareBonesBroth.com experience, including Revenue, merchandising, navigation, product pages, landing pages, and site content.
Monitor site health, analytics, and customer behavior to continuously optimize performance.
Manage ecommerce promotions, product launches, and merchandising calendars.
CRM & Customer Lifecyle Marketing
Own the CRM/email strategy end-to-end: segmentation, lifecycle flows, campaign calendar, and performance reporting.
Build lifecycle marketing programs that improve acquisition, conversion, retention.
Deliver compelling messaging that reflects the Bare Bones brand, balancing promotional and brand-building content.
Track campaign performance and continuously optimize through testing and segmentation.
Content Strategy
Develop an integrated content strategy that supports ecommerce growth, SEO, CRM, and brand storytelling.
Partner with internal teams and external creators to produce high-performing digital content
Ensure content aligns with consumer needs across every stage of the purchase journey.
Analytics & Optimization
Establish KPIs and reporting dashboards across ecommerce, Amazon, CRM, and content performance.
Translate customer insights into actionable recommendations.
Lead A/B testing and experimentation across digital touchpoints.
Monitor competitive trends, emerging platforms, and best practices to identify growth opportunities.
Cross-Functional Leadership
Collaborate closely with Social Media, Brand Management, Sales, Operations, Customer Service, and agency partners.
Manage digital budgets and external vendor relationships.
Champion a customer-first mindset across all digital experiences.
What You Bring To The Table:
6–10+ years of experience in ecommerce, digital marketing, or digital experience management within a CPG, food & beverage, or consumer brand.
Demonstrated success growing Amazon and direct-to-consumer ecommerce businesses.
Experience managing ecommerce platforms such as Shopify.
Experience with CRM platforms such as Klaviyo, Attentive, or similar lifecycle marketing tools
Experience with Google Analytics (GA4), Amazon Seller/Vendor Central, and ecommerce reporting tools.
Knowledge of content strategy, SEO, and digital storytelling.
Strong understanding of ecommerce analytics, customer acquisition, SEO, conversion optimization, and digital merchandising.
Experience managing agency partners and cross-functional initiatives.
Excellent analytical, communication, and project management skills
Comfortable balancing strategic planning with hands-on execution in a fast-paced, entrepreneurial environment.
Location and Travel:
The position will be based out of our office in Walnut Creek, CA. We strongly believe in the power of culture and community and have a hybrid work structure with 4 days in the office on a weekly basis to encourage collaboration and personal connections that will allow us to better serve our customers and consumers and to have more fun. Employees currently enjoy 1 flex day per week with the opportunity to choose to be either in the office or to work from home based on what makes most sense for them and their teams.
Pay Transparency:
The expected starting salary range for this role is $160,000-$180,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.