Senior Lifecycle Marketing Manager
We're looking for a customer-obsessed lifecycle marketer who understands how to move users and accounts from interest to activation, conversion, adoption, expansion, and long-term customer value. You combine strategic thinking with operational excellence and know how to build personalized, data-driven lifecycle programs that improve engagement and accelerate revenue growth across multiple go-to-market motions.
You thrive in complex environments where different customer segments require different journeys. You understand the nuances between self-serve product-led growth, mid-market sales-assisted motions, and enterprise buying cycles—and know how to orchestrate experiences that meet customers where they are.
You are also experienced in email marketing and marketing automation, with a strong understanding of how to build scalable nurture programs, behavioral triggers, onboarding journeys, and customer communications that drive engagement and conversion across the customer lifecycle.
As Fleetio’s Senior Lifecycle Marketing Manager, you will own and evolve the customer journey across key stages of the funnel—from lead nurture and trial conversion through onboarding, product adoption, expansion, and retention. You’ll partner closely with Marketing, Product, Revenue Operations, Sales, Customer Success, and Product teams to create scalable lifecycle and email marketing programs that improve conversion rates, customer engagement, and revenue outcomes.
Your Impact
Own and evolve Fleetio’s lifecycle marketing strategy
Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention
Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions
Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent
Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion
Drive product-led growth and trial conversion initiatives
Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance
Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly
Create behavioral and usage-based campaigns that guide users toward key activation milestones
Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates
Support multi-motion go-to-market journeys
Build lifecycle programs that support both self-service and sales-assisted customer journeys
Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts
Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives
Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities
Operationalize and scale lifecycle programs
Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems
Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy
Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization
Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance
Measure, analyze, and optimize performance
Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators
Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey
Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics
Translate customer insights into actionable recommendations that improve lifecycle performance and business outcomes
Develop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics
Your Experience
7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages
Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions
Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing
Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred
Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions
Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts
Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success
Experience building scalable automated nurture and engagement programs
Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities