Senior Field Marketing Manager - Regional Events

What's the opportunity?

Fin is looking for a Senior Field Marketing Manager, Regional Events to own and scale our portfolio of curated and third-party programs in North America. This role is critical to building meaningful, high-impact touchpoints with prospects and customers, turning regional experiences into measurable pipeline and revenue.

You’ll lead the strategy and execution of roadshows, sponsored events, virtual programs, executive dinners, and hospitality experiences. Working closely with Sales, Marketing, Product, and GTM partners, you’ll design programs that not only generate early-stage pipeline but also accelerate deals and help close business.

This is a highly strategic, cross-functional role for someone who knows how to balance creativity with performance and who thrives on building programs that deliver real business outcomes.

What will I be doing?

Own regional event strategy: Plan and execute a portfolio of curated and third-party events, including roadshows, sponsored programs, virtual events, executive dinners, and hospitality experiences

Own executive engagement strategy: Develop and execute a portfolio of executive marketing programs focused on engaging senior decision makers at target accounts

Create high-touch 1:1 and 1:few experiences: Design curated programs that foster relationship-building, strategic conversations, and deeper customer engagement

Drive pipeline generation and acceleration: Build programs that create net-new opportunities while also influencing and accelerating active deals

Partner closely with Sales: Align with regional sales leaders to identify target accounts, define goals, and ensure strong pre- and post-event follow-up

Design high-impact experiences: Develop engaging, tailored event formats that resonate with target audiences and create meaningful connections

Manage third-party partnerships: Evaluate, negotiate, and manage sponsored event opportunities to maximize ROI

Develop account-focused programs: Collaborate with GTM teams to support account-based marketing (ABM) initiatives through curated experiences

Own performance measurement: Define KPIs, track results, and report on pipeline, influence, and revenue impact

Build scalable processes: Create repeatable frameworks and playbooks for regional event execution and optimization

Collaborate cross-functionally: Work closely with Brand, Growth, Product Marketing, and Customer teams to ensure consistent messaging and strong execution

What skills do I need?

6+ years of experience in field marketing, event marketing, or demand generation in a B2B SaaS environment

Proven track record of driving pipeline generation and influencing revenue through events and field programs

Experience executing both curated (owned) and third-party (sponsored) events

Strong understanding of how to engage accounts across the funnel, from early-stage awareness to late-stage deal acceleration

Excellent stakeholder management skills, with experience partnering closely with Sales and cross-functional teams

Strategic mindset with the ability to connect program execution to broader business goals

Strong project management and organizational skills, with the ability to manage multiple programs simultaneously

Data-driven approach to measurement, reporting, and optimization

Experience with ABM strategies and targeting is a plus

Willingness to travel to support key regional events

What success looks like

Regional event programs consistently generate high-quality pipeline and influence revenue

Strong alignment and trust with Sales and GTM partners

Events are thoughtfully designed, well-executed, and highly engaging for target audiences

Clear visibility into performance, with measurable impact on pipeline creation and deal acceleration

Scalable, repeatable frameworks are in place to grow regional programs efficiently

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

Competitive salary and meaningful equity

Comprehensive medical, dental, and vision coverage

Regular compensation reviews - great work is rewarded!

Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.

Flexible paid time off policy

Paid Parental Leave Program

401k plan & match

In-office bicycle storage

Fun events for employees, friends, and family!

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $175,000 - $188,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). We also provide a full benefits package to all regular employees.

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