Senior Events Marketing Manager
At ServiceTrade, you’ll build technology that matters — for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We’re on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth.
We’re looking for a Senior Events Marketing Manager who’s excited to make an impact. In this role, you will be responsible for the planning, execution, and performance of ServiceTrade’s trade shows, industry conferences, association marketing programs, and partner events. Additionally, you will contribute to the strategy and scale of the overall Events function.
Why ServiceTrade:
You’ll belong here from the start.
We bring together kind, curious people with diverse perspectives and trust them with meaningful work. You’ll have ownership, clarity, and support to solve real problems, make a visible impact for our customers, and continue growing as your role evolves.
On the Events team, you’ll have a high-impact individual contributor role responsible for end-to-end event ownership — from strategic planning and budget management through on-site execution and post-event ROI analysis.
About You:
The ideal candidate thrives in complex environments, operates with exceptional attention to detail, and delivers flawless execution across every touchpoint. This role requires both strategic thinking and operational precision. You must be equally comfortable building an event and marketing strategy from scratch and personally ensuring every shipment, contract, registration list, and follow-up workflow is executed perfectly.
Key Responsibilities and Activities:
Event Planning & Execution
Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations
Develop event-level strategies aligned to pipeline, brand, and customer engagement goals
Define clear KPIs and success metrics for each event and proactively optimize toward them
Evaluate performance and make data-driven recommendations to improve portfolio impact
Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment
Budget & Financial Management
Own individual event budgets from forecasting through reconciliation
Track and manage expenses with precision and transparency
Negotiate vendor and partner contracts to maximize value and control costs
Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce
End-to-End Event Execution
Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing
Oversee registration processes, attendee communications, travel coordination, and speaker logistics
Coordinate production and distribution of collateral, giveaways, and promotional materials
Maintain detailed project timelines, execution checklists, and contingency plans
Anticipate risks and proactively resolve issues before they impact event performance
Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation
Provide critical operational and logistical support for large-scale, company-hosted events.
Association, Trade & Partner Event Marketing
Build and manage relationships with industry associations, event organizers, and strategic partners
Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation
Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities
Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements
Evaluate association and partner event investments for strategic value, audience alignment, and long-term impact
Develop repeatable processes for identifying, prioritizing, and nurturing high-impact association and partner relationships
Ensure brand consistency and operational excellence across all association and partner-facing activations
Sales & Marketing Alignment
Partner closely with sales to develop pre-event, on-site, and post-event engagement strategies
Coordinate lead capture processes and ensure accurate, timely entry into Salesforce
Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement
Collaborate on post-event follow-up programs to accelerate pipeline conversion
Operational Excellence
Build and maintain detailed event plans, production schedules, and inventory tracking systems
Maintain accurate inventory of trade show assets and marketing materials
Document processes and continuously improve workflows to increase efficiency and scalability
Manage multiple complex projects simultaneously without sacrificing execution quality
Uphold an exceptionally high standard of organization, accuracy, and follow-through
Knowledge and Skills:
5+ years of experience managing B2B trade shows, conferences, association marketing programs, and/or partner events independently
Proven ability to own events end-to-end with minimal oversight
Demonstrated experience managing budgets and vendor negotiations
Strong expertise in event logistics, freight coordination, and on-site execution
Proficiency in Salesforce for lead tracking and ROI reporting
Working knowledge and proven experience with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace.
Experience working with event vendors such as Freeman
Exceptional organizational skills and attention to detail
Ability to manage multiple complex projects simultaneously without sacrificing quality
Strong communication and cross-functional collaboration skills
Comfortable traveling and leading on-site event execution, with approximately 15–20% travel expected
A few things you’ll want to know:
What does ServiceTrade do?
ServiceTrade is a best-in-class field service management platform that helps commercial fire protection and mechanical service contractors build efficient and growing businesses. With more than a decade of innovation and 1500 customers, ServiceTrade streamlines operations from the field to the office, boosts technician productivity, and enhances the end-customer experience.
Ok, so why should I care about that?
Our customers do essential work — often behind the scenes — and our software helps them do it better. They’re smart, hardworking people, and we take pride in helping them grow their businesses, earn more revenue, employ more skilled workers, and deliver greater value to their own customers. When you work at ServiceTrade, your impact extends beyond our walls, supporting communities and markets you might never have thought about — and making work that truly matters every day.
What kind of working environment do you have?
We’re a growing business focused on building with intention and operating with purpose. You’ll have meaningful responsibility and the trust to do your best work from the start. We encourage calculated risks and bold experimentation, while providing opportunities to learn, grow, and turn today’s lessons into tomorrow’s breakthroughs—all in service of big ambitions and real customer impact.
Learn more about our culture and values on our About Us page.
What kind of benefits do you offer?
Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions Dental and Vision through Unum
Flexible Spending Account and Dependant Care Account
Company-paid Life insurance, STD and LTD
Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance
401(k) with up to 3% employer match and NO vesting period
Flexible PTO policy
10 company holidays
Parental Leave
Paid Time Off for Volunteering
Employee Reimbursement Program to use for well-being, technology and/or professional development
Want to know more?
Go ahead and apply! Let’s get to know each other.
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