Senior Director of Product Marketing
GuidePoint is looking for a seasoned and strategic Product Marketing leader with deep experience in information security, cybersecurity services, or B2B SaaS technology organizations. This senior leadership role will sit on the Corporate Marketing leadership team, reporting directly to the Chief Marketing Officer. This individual will set the strategic direction for product/service marketing, build and mentor a high-performing team, and partner with executive stakeholders across the organization to define market positioning, drive go-to-market strategy, and accelerate revenue growth for GuidePoint Security's full portfolio of professional services and solutions.
The ideal candidate is a proven executive who thrives in fast-paced, high-growth environments. You bring a deep command of the cybersecurity landscape and are passionate about translating complex technical capabilities into compelling market narratives that resonate with buyers at every level of the organization.
Roles and Responsibilities:
Lead Product Marketing team vision, strategy, and roadmap to align with and promote overall company goals
Lead and scale go-to-market strategy and execution for new and existing service solution offerings, including launch planning, sales enablement, and competitive positioning
Master storyteller – translate technical content from SMEs into compelling collateral and thought leadership that draws customers in and clearly articulates how our service solutions address critical cybersecurity challenges
Position GuidePoint's professional services from a thought leadership and competitive perspective, with a deep understanding of buyer personas and the enterprise purchase journey
Conduct market and competitive analysis to inform services positioning and executive decision-making
Work cross-functionally with Professional Services, Sales, Corporate Marketing, and Regional Marketing to ensure cohesive GTM execution and consistent messaging
Oversee the company's content strategy including blog, white papers, case studies, webinars, and executive presentations
Build and develop the Product Marketing team; manage budget and resource allocation to drive measurable pipeline and sales enablement impact
Required Experience:
12+ years' experience in marketing with at least 3 years in a people leadership role
Must have significant cybersecurity or information security industry experience; managed services or professional services background strongly preferred
Detail-oriented and organized leader who can manage multiple projects and initiatives simultaneously
Strong communication, presentation, and leadership skills with experience engaging executive-level stakeholders
Demonstrated success in defining market positioning and orchestrating the launch of differentiated products/services that drive measurable pipeline and revenue impact
Excellent written and verbal communication skills, including thought leadership and executive-level content development
Subject matter expertise in cybersecurity products and services, including specific industry and technical knowledge
Demonstrates a willingness to learn and use AI-enabled tools
Deep understanding of how a product/service is sold and the channels they are sold into
Proven ability to influence and align cross-functional teams at the executive level. Experience building trusted partnerships with Sales, Marketing, Professional Services, and Leadership is essential.
Experience managing and developing direct reports, including hiring, coaching, and performance management
Travel Requirements:
Up to 20% travel required, including industry conferences, customer engagements, and company events
Physical Requirements:
Sedentary work
Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day