Senior Demand Generation Manager
The Opportunity
Postman is looking for a Senior Demand Generation Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement for Fern.
This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine — connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward.
We're looking for someone who thinks in terms of pipeline and revenue, not just pageviews or content output — and knows how to build content-driven digital programs that compound over time and scale with the business.
What You’ll Do
Demand Generation Strategy & Pipeline Execution
Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics.
Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.
Content Strategy & Execution
Own the strategy and execution of digital content programs designed to drive pipeline, including:
Long-form and thought leadership content targeting developer and enterprise buyer audiences
Campaign-specific content assets that support awareness, consideration, and deal acceleration
Content experiences — landing pages, hubs, and interactive assets — optimized for conversion
Always-on content programs aligned to product, campaign, and GTM priorities
Ensure content is built with distribution and pipeline impact in mind from the start — not as an afterthought.
Integrated Campaign Orchestration (Content + Digital + ABM)
Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including:
Content-led nurture and re-engagement programs
Account-based content plays targeting priority enterprise accounts
Digital amplification of content assets, events, and product moments
Paid media support where it accelerates content reach and pipeline impact
Ensure content programs support the full funnel — from first discovery to deal acceleration.
Sales Partnership & Account-Based Content
Work closely with sales leaders and SDR teams to:
Identify content gaps that are slowing deal progression and build assets to close them
Build account-specific content engagement programs that support pipeline creation and acceleration
Surface content engagement signals to sales for timely, relevant outreach
Act as a strategic partner to sales — ensuring content programs are aligned to territory plans and active opportunities, not just awareness goals.
Lifecycle & Conversion Optimization
Own the digital content journey from acquisition through to pipeline conversion:
Optimize content experiences, landing pages, and digital flows for engagement and conversion
Build and refine content-led nurture programs that move prospects through the funnel
Partner with product and growth teams to connect content engagement to PLG activation
Identify and close drop-off points across the digital funnel with a test-and-learn mindset.
Performance & Pipeline Accountability
Own KPIs tied to pipeline creation, content-influenced revenue, and program efficiency — not just content output or page traffic.
Track and report on the full content funnel: discovery → engagement → conversion → pipeline and revenue impact.
Partner with Marketing Analytics to build accurate attribution models and make data-driven content investment decisions.
Maintain clear visibility into how digital content programs contribute to Postman's global revenue goals.
What Success Looks Like
Consistent growth in content-sourced and content-influenced pipeline across PLG and SLG motions.
A high-performing content program with clear pipeline contribution and improving conversion rates across the funnel.
Tight integration between content execution and sales priorities, with strong account-based content plays in market.
Scalable, repeatable content-led demand generation programs that improve over time.
Clear contribution of digital content marketing to global revenue goals, with full-funnel visibility and attribution.
About You
Experience
7+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
Proven track record of driving pipeline and revenue through content-led digital programs — not just traffic or engagement metrics.
Experience operating across both PLG and SLG go-to-market models.
Strong background in content strategy, campaign execution, and marketing automation platforms.
Track record of building and optimizing integrated content programs in close partnership with sales.
Skills & Approach
Thinks in terms of pipeline, accounts, and revenue
Strong understanding of how content drives full-funnel engagement and contributes to pipeline at every stage.
Comfortable operating across strategy and hands-on execution — can set the vision and run the programs.
Data-driven, with a sharp instinct for what content to build, where to distribute it, and how to optimize for results.
Able to manage complexity, prioritize ruthlessly, and execute with speed and focus.
The reasonably estimated base salary for this role ranges from $150,000 to $180,000 plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.