Senior Campaign Manager

Why this role matters

As Campaign Manager for Developer, Partner, Enterprise and Corporate audiences in the API Business Unit, you will own the planning, execution and outcome of campaigns that reach and engage some of our most strategically important audiences - from developers and technology partners to enterprise buyers and corporate stakeholders.

This is a cross-functional execution role at the heart of our campaign framework. You will work closely with the developer relations and partner teams to support their Go-to-market motions, and with corporate communications, broader campaigns, and the demand generation functions to build and deliver campaigns that are narrative-led, audience-relevant, and tied to measurable business outcomes.

You will play a critical role in ensuring that our campaigns reach the right audiences through the right channels - and that every campaign you deliver is consistent with our Strategic Campaign architecture, brand positioning, company goals and deliver results.

This role requires deep campaign expertise, a structured approach to planning, and the ability to operate with precision across complex, multi-audience programmes

What you will do

Work with developer relations, partner, enterprise, and corporate teams to define campaign requirements, objectives, and plans

Build out end-to-end campaign plans for developer, partner, enterprise, and corporate audiences from brief through to launch and performance reporting

Build and manage ABM campaign plans across 1:many and 1:few tiers, ensuring the right accounts are targeted with the right content and channels at the right time

Work with content, brand, editorial, social, and demand generation teams to deliver on campaign plans

Manage campaign timelines, dependencies, and deliverables, ensuring campaigns are executed on time and within budget

Build ABX campaign segments and work with Marketing Operations to orchestrate campaigns across the right accounts and audiences

Brief and collaborate with internal teams and external agencies where required, using the approved messaging architecture as the anchor document

Ensure all campaign assets and communications are consistent with campaign messaging and brand guidelines

Monitor and report back on campaign performance against initiative-specific KPIs not generic metrics

Use performance data and insights to inform optimisation recommendations and feed learnings back into future campaign planning

Responsible for outcomes of the campaigns you manage and ensure they deliver against the campaign KPIs including pipeline and revenue

Maintain strong working relationships with stakeholder teams to ensure campaigns are aligned with their priorities and that feedback loops are in place

What you will bring

Experience in B2B campaign management, including ABM campaign, with a strong understanding of how to plan and execute campaigns across multiple audiences and channels

Deep understanding of campaign architecture — able to build and manage multi-touch, multi-audience campaign structures, not just execute individual tactics

Experience working with or marketing to developer, partner, or enterprise audiences is a strong advantage

Experience in digital marketing channels and tactics (e.g. paid social, display, email, search) with a working knowledge of how to integrate digital execution into broader integrated campaign plans

Experience with demand generation, delivering pipeline and understanding how campaigns connect to revenue outcomes, not just awareness or engagement

Solid project management skills with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously without dropping the ball on detail

A collaborative, cross-functional working style with success working across campaigns, content, brand and DG

Data-driven approach with the ability to track, measure, and report on campaign performance and translate insights into action

Experience with ABX/ABM tools such as 6Sense and marketing automation platforms

Strong communication skills both written and verbal with the ability to brief teams clearly and keep stakeholders informed

Positive, agile mindset with a high-performance orientation and willingness to adapt as priorities evolve

What's required

3+ years of campaign management experience in a B2B SaaS, software, or high-tech environment

3+ years of digital marketing experience with the ability to plan and activate digital-first campaigns that drive measurable engagement and results across the funnel

Bachelor's degree in Marketing, Business, or equivalent experience

Proven track record of delivering integrated, multi-channel campaigns with clear business outcomes (pipeline, revenue, or product adoption)

Proven experience executing ABM campaigns across multiple tiers (1:many, 1:few), with demonstrable results in account engagement and pipeline influence

Working knowledge of intent data and how to apply it to campaign targeting, timing, messaging, and channel selection

Experience working within a defined campaign framework or methodology

Experience working with cross-functional teams including content, brand, sales, and product marketing

Strong attention to detail and ability to manage competing priorities

Data-driven mindset to drive campaign performance and optimizations

Experience with project management tools (e.g. Monday.com, JIRA) and marketing platforms

Familiarity with ABX/ABM tools such as 6Sense is a plus

Familiarity with AI and LLMs, with a mindset geared toward leveraging them in daily work