Senior Brand Designer, Web
SENIOR WEB DESIGNER
THE ROLE
You’ll shape how millions of people discover and understand Synthesia, from our homepage and product launches to the systems that let us ship great pages fast. You’ll report to the Director of Brand Design, and join a team of seven brand, web and motion designers, working closely with Growth, Product Marketing and Web Engineering. This role is based in London (ideally) or elsewhere in Europe, with minimal travel for team offsites and launches.
WHAT YOU’LL DO
- Design and own high-impact pages across synthesia.io http://synthesia.io, from the homepage and product pages to pricing and solutions
- Bring product launches to life on the web with standout hero moments and clear storytelling
- Design interactive pages and experiences, such as product demos and tools, that let people try Synthesia rather than just read about it
- Design for conversion by sharpening hierarchy, messaging, CTAs and sign-up flows, using data to guide decisions
- Partner with Growth on experiments and A/B tests, learning fast and iterating
- Evolve our web design system (components, templates, tokens) in close partnership with engineering, and build self-serve templates so teams can launch SEO, campaign and report pages at speed
- Own quality from Figma to live, including clean handoff, responsive specs and QA in build
WE’D LOVE TO HEAR FROM YOU IF YOU HAVE
- A strong portfolio of shipped, live web work that shows exceptional visual craft, systems thinking and attention to detail
- Proven experience designing for conversion, with evidence of measurable impact
- Fluency in typography, layout, hierarchy, colour and interaction fundamentals
- Deep experience with Figma and component-based systems, including auto layout, variables and libraries
- Experience designing CMS-driven, modular and responsive websites, with an understanding of accessibility, performance and SEO
- An understanding of how modern, component-based sites are built, so you design with the build in mind
- The ability to turn complex products into clear, compelling pages, and to present and defend your design decisions with confidence
- Strong written and spoken communication in English
WE’D BE PARTICULARLY EXCITED IF
- You have experience at a B2B SaaS or technology company
- You use AI tools to speed up ideation, iteration or asset creation
- You have web motion skills (Rive, Lottie, After Effects) or have prototyped interactive experiences in code
- You have experience with experimentation tools, web analytics or multilingual websites