Senior Analyst, Measurement & Targeting
Teads is looking for a highly motivated, driven, hardworking individual to join our Data & Insights team as a Senior Analyst, Measurement & Targeting. This is a hybrid role that will be hands-on in shaping the future of both targeting and measurement at Teads.
What will you do?
Support client-facing discussions around the Teads Data Suite, including targeting capabilities, and strategic consultations
Coordinate end-to-end research project processes – from pre-campaign project scoping & feasibility assessment, to project execution, to post-campaign analysis & client deliverable
Become an expert user and advocate for Teads’ proprietary data and insights tools
Support the day-to-day data needs of the Teads sales team, including responding to RFPs and participating in client QBRs
Collaborate with sales, account management, data, and insights team members on research initiatives
Assist in campaign optimizations for best results based on research insights
Advise on targeting strategy & research study implementation related questions
Proactively stay up to date with new vendors and industry trends
What will you bring to the team?
2-4 years of experience in a data operations or ad measurement role at a leading advertiser, publisher, media agency or research provider
Experience working with third-party providers to both onboard and offboard data - for example, Experian, Liveramp, Neustar, Nielsen, comScore, Circana
Deep knowledge of the digital advertising industry – specifically related to audience targeting and ad effectiveness research
Data driven mindset: A number has a specific meaning to this person
Ability to understand technical & functional details about data (e.g: how a cookie-sync works concretely), and abstract this information into strategic/high-level marketing thoughts & discussions
Understanding of research and testing methodologies
Previous success managing multiple projects and deliverables
Strong analytical and reporting skills focused on delivering actionable insights and recommendations
Passion for data storytelling
High standards of client service with strong written and verbal communication skills
Experience with leading conference calls/in-person meetings and working in a client facing role
Ability to work both independently and collaboratively
Comfortable in a fast-paced and constantly evolving environment
Degree in related field
Bonus points
Understanding of identity resolution and data matching techniques, solutions and providers
Knowledge of the nuances of omnichannel data & measurement
Experience managing campaign effectiveness solutions, including creative testing, attention, incremental reach, brand lift, foot traffic and closed-loop measurement
The pay range for this position is USD $80,000 to $90,000 annually including on target earnings. The actual amount offered may be higher or lower, based on non-discriminatory factors such as experience, job-related knowledge, skills, and abilities. In addition to salary, you may be eligible for our competitive benefits and perks to support you and your family as part of Teads’ total rewards package.
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Life at Teads