Senior Analyst, GTM, Verticals, and Performance
About StackAdapt’s Verticals and Performance Team
StackAdapt’s Verticals and Performance Team focuses on developing and leading strategic business technology initiatives within priority industries in order to strengthen our suite of programmatic adtech and martech solutions. We collaborate across Product, Engineering, Sales, and Analytics to design innovative, vertical-specific solutions that push the boundaries of programmatic advertising.
About the Role
The Senior Analyst, Verticals and Performance will work on projects and partnerships that will accelerate the development of vertical-specific advertising solutions and bring new innovations to market. This role blends technical problem-solving, data analysis, and business strategy, offering exposure to multiple cross-functional teams and direct opportunities to shape the future of programmatic solutions.
While the preferred location is London, we’re happy to consider candidates based outside of the city. However, please note that the Senior Analyst will be required to travel to London on an ad-hoc basis.
What You'll Be Doing:
Support the team in executing the technical roadmap for Tier 1 projects, including the development, testing and maintenance of targeting and measurement solutions.
Collaborate with Product, Revenue, Marketing, Business Intelligence, and Data Science teams to design, test, and iterate on vertical-focused initiatives.
Collaborate with the Revenue team to understand customer needs, and existing AdTech and MarTech stack to identify revenue growth, retention, and collaboration opportunities
Promote the adoption and education of existing solutions by partnering with internal enablement and marketing teams
Contribute to analytics proof-of-concepts (POCs) with strategic clients; test and validate custom use cases to establish clear paths to productization.
Define and track performance OKRs (e.g., data benchmarks, measurement accuracy, lower-funnel KPIs) and communicate strategic impact to senior internal stakeholders.
Provide hands-on support with ad-hoc and daily operational tasks which include (but are not limited to) campaign reporting & measurement setup, ad-hoc data analysis and market & competitor research
What You’ll Bring To The Table
3-5 years of experience in Consulting, Product Management, Business Analysis or Strategy & Operations in an analytics role. Experience with marketing or advertising systems is an asset but not required.
Experience working with relational databases and querying languages (SQL, BigQuery) to extract, manipulate, and validate data.
Strong SQL skills, including writing complex queries, optimizing performance, and working with relational database structures.
Strong analytical and statistical reasoning skills, including experience with A/B testing, significance testing, and regression analysis to generate insights and guide business decisions.
A proven track record of independently managing strategic and operationally complex projects within cross-functional teams
Impeccable business judgment, along with an inclination to formulate hypotheses, design tests, and use problem-solving techniques to evaluate solutions.
Strong verbal and written communication skills, comfortable presenting to senior stakeholders and external audiences.
Industry knowledge of DSPs (Demand-Side Platforms), programmatic advertising, digital media, and/or marketing technology is nice-to-have, but not necessary