Senior Analyst, Activation (Amazon Ads)

Kepler’s Activation team is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends.

This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.

THE ROLE

As a Senior Analyst on our Activation team, you will leverage data-driven insights, innovative best practices, and creativity to design, launch, and optimize retail media campaigns across Amazon, with exposure to Walmart, Target, Criteo, among other emerging retail platforms. In this role, you will deliver excellence, push platform innovation, and drive meaningful business outcomes for clients.

What You Will Do:

Manage campaign strategy and execution across Amazon Sponsored Ads, Amazon DSP, with exposure to Walmart Connect, and Target Roundel

Utilize and activate in Criteo for campaigns across supported retailers

Contribute to campaign design, testing frameworks, and innovation opportunities

Collaborate with the Media Analytics team to support reporting, deep-dive analyses, and actionable insights

Partner with the broader Client Solutions team to understand client goals, translate them into platform strategies, and communicate powerful insights

Codify and share best practices, retail media POVs, and optimization frameworks across teams

Desired Skills and Experience:

1–3 years of experience in retail media, including hands-on execution in Amazon Sponsored Ads and/or DSP; experience with Walmart Connect and/or Target Roundel is preferred but not required

Experience managing large product catalogs (ASIN or item-level management)

Familiarity with Pacvue, Skai, or similar tools is a plus

Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies

Proven ability to think creatively about challenging analytic problems

Dynamic communication & presentation skills

Ability to self-manage, juggle multiple priorities, and pay strong attention to details

Ability to contribute to fast-paced, entrepreneurial, innovative, collaborative, team-based environment