Sales Enablement Lead
WHAT YOU’LL DO
- Design, build, and deliver enablement programs that drive productivity across our fast-growing European sales and sales engineering teams, including supporting new hire onboarding cohorts as they ramp in seat, in region.
- Use AI tools to create content faster, run AI-driven role-play and call coaching, and give sellers self-serve answers to their questions.
- Own training on the tools EMEA sellers and SEs use daily for account research, call prep, call recaps, pipeline updates, and drafting outreach and proposals.
- Teach sellers when to trust AI output, how to verify it, and how to handle customer data under EU privacy and regulatory requirements (GDPR, EU AI Act), so every seller can explain, demo, and stand behind how Sierra uses AI with customers.
- Create playbooks and programs, track adoption and impact (tool usage, time saved, ramp speed, deal velocity), and report results to EMEA and global sales leadership. Turn the best field practices into shared prompts, playbooks, and workflows for the global enablement team.
- Localize and launch global sales plays in EMEA (flagging any that don’t translate), collect field feedback for the global Programs Lead, and support regional launches with Sales Leadership and Marketing.
WHAT YOU’LL BRING
- 5+ years in sales enablement at a B2B software company, with exposure to both onboarding and plays
- Experience adapting centrally built programs for a regional audience
- Evidence of leadership: prior people management, or leading projects and mentoring others, and a genuine interest in leading a team
- Credibility with senior sales leaders and experienced sellers and SEs, and a strong facilitator
- Hands-on, daily use of AI tools in your own work, and experience teaching others to adopt new tools and change how they work
- Comfortable working independently with a team several hours behind you
EVEN BETTER…
- Experience in AI or enterprise software
- Additional European languages
- Experience as the first enablement hire in a region
- Experience hiring or building a team
- Experience running an AI fluency or AI tooling program for a sales team
- Familiarity with the EU AI Act or GDPR as they apply to how sales teams use AI