Sales Development Representative (SDR)

Who You Are

You’re proactive, ambitious, and energized by solving problems and creating opportunities. You’re curious about how businesses operate, enjoy connecting with people, and communicate clearly and confidently. You stay organized, learn quickly, and bring a strong work ethic and positive attitude to everything you do.

This role is a strong foundation for a long-term career across sales, customer success, marketing, revenue operations, and broader go-to-market leadership. This role has a clear path to internal mobility with many of our top performers going on to grow into other roles across the business.

At Justworks, we’re building a modern pipeline generation engine that combines thoughtful human engagement with smarter tools, better signals, and more efficient workflows. We’re looking for people who are curious, adaptable, productive, highly motivated, and excited to grow alongside the evolution of modern go-to-market teams.

What You’ll Work On

As a Sales Development Representative (SDR) at Justworks, you’ll play a key role in growing our outbound pipeline and generating new business opportunities. This role will spend about 70% of your day contacting, prospecting, and researching potential customers.

You will:

Own outbound prospecting and pipeline generation within your assigned territory or segment

Research and identify prospective customers using a combination of data, tools, and market signals

Execute outbound outreach across phone, email, LinkedIn, and other channels to engage decision-makers

Generate qualified sales conversations and build pipeline for Account Executives

Learn and effectively use modern sales tools and workflows to improve productivity and outreach quality

Conduct thoughtful, value-driven conversations focused on understanding customer needs

Develop expertise in Justworks, our product suite, and the broader HR/PEO landscape

Continuously refine your messaging, prospecting approach, and workflow efficiency

Your Success Profile

We’re looking for individuals who embody our core values and demonstrate curiosity, ownership, adaptability, coachability, collaboration, and a strong customer mindset.

Successful SDRs at Justworks tend to be:

Results-Oriented

You’re motivated by goals, accountable for outcomes, and willing to put in the work to improve and succeed.

Curious & Adaptable

You learn quickly, ask thoughtful questions, and are open to evolving your approach as tools, workflows, and customer expectations change.

Operationally Minded

You stay organized, manage your time well, and look for ways to work smarter and more efficiently.

Strong Communicators

You can simplify complex topics, communicate clearly, and build trust quickly through thoughtful, customer-focused conversations.

Customer-First

You approach outreach with curiosity, empathy, and a consultative mindset. You care about creating a positive experience for prospects and understand that strong customer relationships start long before a sale is closed.

Coachable

You actively seek feedback, apply it quickly, and continuously look for ways to improve. You view coaching as an opportunity for growth and are committed to developing your skills over time.

Collaborative

You recognize that great outcomes are a team effort. You build strong relationships with teammates and cross-functional partners, share best practices, celebrate team success, and contribute positively to the culture around you.

Resilient

You handle rejection well, stay positive, and maintain consistency in a fast-paced outbound environment.

Our Core Values (COGIS)

Camaraderie

You enjoy working toward shared goals, support your teammates, and treat others with respect.

Openness

You are curious, receptive to feedback, and willing to consider new ideas and perspectives.

Grit

You persevere through challenges with commitment and a positive attitude.

Integrity

You follow through on commitments, communicate honestly, and lead by example.

Simplicity

You value clarity, efficiency, and straightforward solutions.

Qualifications

Must be available to work Monday-Friday from either 9am-6pm or 10am-7pm ET, with Tuesdays and Thursdays as the team's onsite days at our office at 55 Water Street, in New York City (required)

Strong interest in sales, business development, and outbound pipeline generation

Comfortable with outbound outreach across phone, email, LinkedIn, and other channels

Comfortable being on the phone for 70% of your day and researching potential prospects

Strong written and verbal communication skills

Ability to research accounts, identify relevant prospects, and understand customer needs

Highly organized with strong time management skills

Fast learner with a growth mindset and willingness to adopt new tools and processes

Preferred Experience

Experience using sales and prospecting tools such as Salesforce, Gong Engage, Default, , Orum, Nooks, Amplemarket, LinkedIn Sales Navigator, or similar platforms

Exposure to AI tools or AI-assisted workflows used to improve prospecting, research, messaging, or productivity

Customer-facing or high-volume outreach experience is a plus

Compensation

This position is paid a base wage plus incentive compensation. The base wage range for this position is targeted at $29.81-$35.10 in our New York City office, and competitive On-Target Earnings, inclusive of incentive compensation, of *$88,600.00-$104,300.00. Final offers may vary from those listed. *Incentive compensation is not guaranteed, and earning is subject to the terms and conditions of the applicable incentive compensation plan.

This role is required to work Monday-Friday from either 9am-6pm or 10am-7pm ET, with Tuesdays and Thursdays as the team's onsite days at our office at 55 Water Street, in New York City.

#LI-Hybrid #LI-BF1

Use of AI Tools. We may use artificial intelligence and other automated tools to process your personal information as part of the recruitment process. For example, we may use these tools to record, transcribe, and summarize interviews, to help organize and review applications, and to help us assess candidates by comparing their skills, experience, and qualifications against the criteria for open roles. These tools support, but do not replace, human review. We do not make hiring decisions based solely on automated processing, and all final hiring decisions are made by Justworks recruiters and hiring managers. Depending on where you reside, you may have rights regarding our use of automated tools. For more information, please contact us at privacy@justworks.com.