Regional Sales Lead, Middle East
Regional Sales Lead - Middle East
Reports to: VP New Business, EMEA
Based in: Saudi Arabia
This candidate must be currently living and working in Saudi, and be fluent in Arabic and English
About the role:
Disguise is looking for a dynamic and experienced Sales Manager to lead our sales efforts within the Middle East. This is an exciting region with rapidly expanding opportunities for Disguise.
The ideal candidate will have a large b2b end-to-end sales experience in complex hardware/software solutions within the Middle East giga-project ecosystem. You will be responsible for driving regional sales growth, building strong relationships with customers, managing a pipeline of sales, and closing deals.
What you will do:
Design and execute a strategic business development plan based on the 2026 strategy to expand the customer base and ensure a dominant presence in the Middle East.
Own the full sales cycle, from opening new doors to prospecting and high-impact presentations to negotiating complex contracts and closing high-value deals ($250k–$5M+).
Expand business revenue in key verticals across the region including Location-Based Experience (LBX), Theme Entertainment, TV/Broadcast, Film, Esports, and Corporate.
Leverage a strong ecosystem of existing and new System Integrators (SIs), and direct partners to unlock new fixed-installation and Giga-project opportunities.
Liaise and influence key management and stakeholders and build credibly at all levels, including C-suite, Technical Directors, Government Officials, and Senior Principals.
Partner with Solutions Design, Creative & Professional Services and Marketing teams to organise demos and targeted campaigns that address the needs of the fixed-installation market.
Produce accurate monthly/quarterly forecasts and manage a robust pipeline using Salesforce and Clari.
Strong commercial Acumen, to work with Rev Ops, Legal & Finance teams to manage quotes, SOW documentation, and pricing for end-to-end project delivery
Skills & Experience:
6+ years in complex hardware/software solution-led selling with a focus on high-value, long-cycle deals in KSA and the Middle East
Deep understanding of the Middle East giga-project ecosystem, culture and ways of working
Proven expert in owning the full sales cycle and bringing in internal stakeholders as part Team Selling mindset
Strong proficiency in Salesforce and data-driven decision-making
Exceptional negotiation and presentation skills
Business level fluency in BOTH Arabic and English
Willingness to travel extensively (approximately 40%) across the region to visit project sites and partners
Experience in the Audio Visual industry is a bonus
Behaviours & Values:
High level of attention to detail: able to keep reports and documentation up to date
Winning mindset: being brave, bold and striving for growth
Driven: being proactive and passionate in seeking what might not immediately be apparent
Dependable: being both a team player and autonomous agent to drive results
Dynamic: being able to pivot quickly with an abundance of energy and resilience
No Ego: being approachable, authentic and humble