Regional Sales Lead, Mandarin Speaking Region
Role Overview
The Regional Sales Lead owns the affiliate growth strategy and execution for the Mandarin-speaking market, reporting into our global BD team. You'll be on the ground — sourcing and building relationships with crypto communities, KOLs, HNW individuals, and professional traders to drive user acquisition and deepen Bybit's presence in one of the world's most active retail crypto markets
Responsibilities
Affiliate Network Building: Proactively identify, recruit, and develop affiliates with communities of HNW clients, professional traders, and active crypto participants.
KOL & Influencer Partnerships: Source and manage relationships with crypto KOLs, influencers, and media channels — negotiate campaigns, co-branded content, and referral programs that drive registrations and trading volume on Bybit
HNW Client Management: Build and maintain direct relationships with high-net-worth individuals and trading groups; serve as their primary Bybit contact, ensuring they have access to relevant products (OTC desk, VIP programs, institutional-grade features)
User Acquisition Strategy: Devise creative, locally-relevant approaches to acquire users — going beyond standard playbooks to find what works in unique crypto landscape
Market Intelligence: Stay on top of crypto regulation, competitor activity (local and global exchanges), and community sentiment — feed insights back to regional and global leadership
Performance Optimization: Own and report on affiliate acquisition of OKRs — registration, deposit conversion, trading volume, retention — and iterate based on data to improve ROI
Cross-functional Collaboration: Work closely with Bybit's product, compliance, marketing, and VIP teams to localize offerings and ensure the Mandarin-speaking user experience is best-in-class
Requirements
3+ years of solid experience in cryptocurrency, FX, fintech, or financial services — with a demonstrable track record of building affiliate networks or BD pipelines from scratch
Business development or affiliate management experience — you understand the mechanics of referral economics, commission structures, and partner lifecycle management
Strong project management skills — comfortable juggling multiple partner relationships, campaigns, and deadlines simultaneously
Data-driven mindset — you understand acquisition OKRs (CPA, LTV, deposit conversion, volume per referred user) and use segmentation and analytics to optimize performance
Fluent in Mandarin — this is non-negotiable; you'll operate between global HQ and local partners daily
Self-starter mentality — you don't wait for instructions; you find the opportunity and bring the plan
Nice to Have
Previous experience at a crypto exchange — you know how exchange BD works
Experience working across time zones and cross-cultural teams in a global organization
Genuine passion for blockchain technology, DeFi, and the evolving crypto payments space
Existing relationships with Mandarin-speaking financial media, fintech associations, or institutional broker networks