Program Manager, Brand
About the role
As a Program Manager, Brand at Anthropic, you will be the connective tissue of our brand marketing organization. Marketing Strategy & Operations sits at the center of how the team plans, prioritizes, and executes, and as we scale, you will build and own the operating structure that keeps our teams moving. This is a high-impact role for someone who thrives in ambiguity and complexity, who is energized by working across many teams, and who would rather build the system than run the same play twice.
In this role, you'll support program management for a portfolio of high-touch strategic work and org effectiveness programs. You'll partner closely with Comms, Brand, Enterprise Marketing, Finance, Legal, and Procurement, and you'll work directly with leadership to translate ambitious goals into clear, sequenced plans with owners and resources behind them. Some flexibility to travel is needed.
Key responsibilities
Lead program management and shape strategy for our flagship brand campaigns and strategic programs, from kickoff through launch
Run operations for our global agency retainers
Own the marketing onboarding program, using feedback to improve each iteration
Partner with leadership on ongoing reporting, team planning, priorities, and goal-setting
Build lightweight, simple, and flexible org processes and central resources
Shape culture and community programming for the marketing organization
Minimum qualifications
Have significant experience in brand program management, chief of staff, marketing operations, brand marketing, business operations, strategy, or related roles at high-growth technology companies
Have built, or been early in building, a marketing operations or business operations function from the ground up in a complex, fast-paced, multi-stakeholder environment
Have excellent project management skills and can coordinate complex, multi-stakeholder initiatives effectively
Are passionate about translating ambiguous strategic objectives into concrete operational plans and actionable workstreams
Have strong analytical skills and experience building reporting frameworks, forecasting models, and performance measurement systems
Enjoy designing scalable programs, frameworks, and flexible org systems that people actually use
Work comfortably with AI tools, automations and modern productivity platforms
Are a strong communicator who keeps many stakeholders aligned and informed
Are excited about Anthropic's mission to develop AI that is safe and beneficial
Preferred qualifications
Experience running operations for large integrated brand campaigns, such as major tentpole or broadcast-scale launches
Experience managing external agency relationships
Background in budget controlling and procurement processes in partnership with Finance and Legal
A track record of simplifying or retiring processes that had become too heavy, based on team feedback and business needs
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
$200,000—$255,000 USD