Product Manager - Web Personalization

We are looking for a Product Manager – Web Personalization to join the Bloomreach Engagement product team.

In this role, you will own the Web Personalization area of Engagement – everything that powers how our customers personalize experiences on their websites and web apps: weblayers, on‑site personalization blocks, web experiments, and the orchestration of these experiences alongside email, SMS, and mobile channels. Working in one of our Central European offices or from home on a full-time basis, you’ll become a core part of the Engagement product team.

You will:

Define and execute the product vision and roadmap for Web Personalization.

Partner closely with design, engineering, and GTM teams to build capabilities that:

Make web personalization simple and powerful for marketers.

Integrate deeply with our core data & decisioning capabilities.

Differentiate Bloomreach vs. competitors in web & app personalization.

Lead the transformation of this area into the era of AI, Agents and LLMs.

About the Team / Product Area

Bloomreach Engagement is our marketing automation product, used by digital-first brands to orchestrate cross-channel journeys across email, SMS, mobile, web, and ads.

The Web Personalization product area includes (non-exhaustive):

Weblayers / onsite experiences (banners, pop-ups, forms, etc.).

Web experiments (A/B tests, variations, targeting).

Scenario orchestration for website experiences (e.g., weblayers in scenarios).

Supporting components: web SDKs, targeting, frequency capping, templates, analytics.

Your mandate is to make this stack:

More powerful (better decisioning, targeting, personalization).

Easier to use (for marketers, not just technical users).

Better connected (to Engagement data, AI, and other channels).

AI native (transforming existing approaches to new experiences).

Tasks and Responsibilities

As Product Manager for Web Personalization, you will:

Product Strategy & Roadmap

Define and evolve the product strategy for Web Personalization aligned with Engagement’s overall vision.

Maintain a clear roadmap for your area, balancing:

Customer-impacting improvements.

Strategic differentiators (e.g. AI-driven personalization, agentic orchestration).

Technical investments (performance, scalability, UX simplification).

Translate strategy into clear problem statements, outcomes, and success metrics.

Discovery & Problem Definition

Run structured discovery with customers, prospects, and internal teams (CS, Sales, PS, Support) to deeply understand:

How they run on-site personalization and experiments today.

Where Bloomreach falls short vs. alternatives.

The biggest usability and adoption blockers for web personalization.

Use qualitative and quantitative insights to prioritize problems and validate opportunities.

Delivery & Execution

Work day-to-day with engineering, design, and data to deliver high-quality features:

Write clear PRDs / specs and success criteria.

Ensure usability risk is addressed via close collaboration with UX and research.

Manage trade-offs and scope while preserving the customer value.

Drive end-to-end delivery:

From design → implementation → rollout → measurement → iteration.

Cross-Channel Orchestration

Ensure Web Personalization is deeply integrated into:

Scenarios (journey builder).

CDP capabilities (segments, events, attributes, predictions).

Other channels (email, SMS, mobile, ads).

Partner with other Engagement PMs to provide a unified omnichannel experience for marketers (e.g., single orchestration workspace combining web and messaging).

Go-to-Market & Adoption

Collaborate with Product Marketing, Docs, Academy, and CS to:

Shape positioning and messaging for Web Personalization.

Create launch materials, internal enablement, and best-practice playbooks.

Support pricing & packaging discussions for web personalization capabilities.

Monitor adoption, usage, and funnel metrics for your features and run experiments to improve activation and long-term engagement.

Stakeholder Management

Act as the single-threaded owner for Web Personalization:

Communicate priorities, trade-offs, and timelines to internal stakeholders.

Represent your area in roadmap reviews, QPRs, and field-facing sessions.

Ensure tight collaboration with:

Engineering & Design (for delivery).

Customer Success & Solutions (for feedback and validation).

Sales & Product Marketing (for competitive differentiation and GTM).

What We Expect of the Candidate

Experience

3–5+ years of hands-on experience working with web personalization, experimentation, customer engagement, or related digital experience tools in a practitioner role.

Strong practical background in at least one of:

Web personalization / experimentation platforms

Marketing automation / CDP products with strong web capabilities

Web experience / CMS / front-end tools (e.g. A/B testing tools, on-site personalization, web SDKs)

Experience using Bloomreach Engagement is strongly preferred; experience with similar platforms such as Braze, Salesforce Marketing Cloud Personalization, Dynamic Yield, Monetate, or comparable tools is also valuable.

Experience as a product manager is a plus, but not a requirement.

Mobile app personalization experience is a plus.

Demonstrated ability to translate real customer and implementation needs into clear product, use case, or solution requirements.

Skills & Capabilities

Customer-centric problem solver: You can turn messy feedback into crisp problem statements. You are comfortable saying “no” and explaining trade-offs.

Strong product discovery skills: Comfortable running interviews, validating hypotheses, and working with UX/research.

Technical fluency: Able to discuss architecture and constraints of web SDKs, tag managers, APIs, and front-end rendering with engineers. Can work with tracking concepts (events, attributes, experiments) and understand their implications.

Data-driven decision making: Proficient with product analytics and experimentation. Comfortable defining and tracking metrics (adoption, activation, performance, impact).

Excellent communication & collaboration: Clear written and verbal communication in English. Able to align multiple stakeholders across Product, Engineering, CS, and GTM.

Execution and ownership: You can drive complex projects to completion, even with ambiguity and competing priorities. You’re comfortable operating in a fast-paced, high-growth environment.

Nice to Have

Experience working with enterprise customers and complex implementations.

Exposure to AI-powered personalization or agentic marketing concepts.

Familiarity with Bloomreach Engagement or similar tools (Braze, Salesforce Marketing Cloud Personalization, Dynamic Yield, Monetate, etc.).

Prior product management experience.

The pay range actually offered will take into account a variety of potential factors considered in compensation, including but not limited to skills, qualifications, geographic location, accomplishments, experience, credentials, internal equity and business needs, and may vary from the range listed above.

Base Salary Range

1 219 048 Kč—1 523 810 Kč CZK