Product Manager
About the Role
We’re building a next-generation global content platform that helps people turn real-life experiences into valuable stories for others. We’re a small, high-caliber founding team, backed by AppLovin’s technology, data capabilities, and global reach.
We’re looking for a Product Manager in Palo Alto to be the voice of the user. You’ll own how we learn about our users and the US market, then turn what you learn into product decisions. Most of your time will go to talking with users, studying the market, and digging through feedback, and you’ll translate all of it into clear insights that shape our roadmap.
A Day in the Life
Independently plan and run user research: recruit participants, conduct interviews, and synthesize findingsRun market and competitive research on our features and product, including spending real time in other apps to understand what works and whyTurn feedback from support tickets, Apple App Store and Google Play reviews, and community channels into structured product insightsDig into why users return, stay active, or drop off, and recommend specific actions to improve retention and engagementIdentify what motivates the users to share, engage, and come back, and propose distinctive, culturally resonant featuresPartner closely with Engineering and Operations to turn insights into roadmap prioritiesPresent findings and recommendations clearly to the team and leadership
The Impact You’ll Make
Be the user voice: Bring a real understanding of culture and behavior into every product decision.Turn feedback into direction: Build a repeatable system that converts raw feedback into prioritized insights.Shape what we build: Your research will directly influence which features we build, change, or cut.Drive retention and engagement: Combine qualitative insight with usage data to improve returning and active users.
Who You Are
3-6 years of experience in product management, product marketing, strategy and operations, consulting, user research, or a similar analytical role.A startup background and mindset: you’ve worked in early-stage or fast-growing teams, taken on a much bigger scope than your title suggested, and moved things forward without waiting to be told what to doStrong initiative and ownership: you spot problems and opportunities on your own and drive them to a resultStrong sense for the culture, trends, and how people use social and content appsWarm and approachable, with the ability to put people at ease and draw out honest, thoughtful answers in interviewsStrong product sense: you’re curious about apps, have opinions about what makes them good or bad, and enjoy picking products apartA structured thinker who can synthesize messy qualitative input into clear, actionable conclusionsComfortable with data, and able to pair qualitative findings with usage metricsComfortable with ambiguity and a fast-moving environment
Nice to Have
Experience in consumer, social, community, or content productsA background in consulting, market research, or user researchExperience analyzing app store reviews or support data at scaleInterest in a long-term career in product management
Why Join
Join at the founding stage of a global consumer product, with direct visibility and impactTake on a broad scope early, with the autonomy to own problems end to end and see your work shape the productWork in a small, collaborative team where ideas are debated openly and ownership is realGet the backing of AppLovin’s scale, technology, and resourcesAppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.