Principal Product Marketing Manager

Title: Principal Product Marketing Manager

Department: Marketing

Reports To: Senior Director, Product Marketing

FLSA Status: Exempt

Location: US Remote, East Coast/NYC Preferred

The Role

We are seeking a Principal Product Marketing Manager to own product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, and Human Assurance.

Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and go-to-market execution. You will be responsible for shaping how Prove’s Welcome solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact.

This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings.

Key Responsibilities

1. ‘Welcome’ Solutions Product Marketing Ownership

Own end-to-end product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move from early exploration to product/market fit and scale

Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions

Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives

Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases

Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging

Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams

2. Cross-Team Collaboration, Launch Excellence & GTM Enablement

Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables

Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency

Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment

Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution

Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org

Support broader product marketing initiatives and launches as needed across Prove’s portfolio

3. Verticalized Intelligence & Enablement

Support verticalized product marketing intelligence

Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries

Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points

Support demand generation and field marketing campaigns with verticalized content and insights

Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling

Experience & Qualifications

5+ years of product marketing experience in B2B SaaS

2+ years pf experience in identity, authentication, fraud prevention, or adjacent industries

Experience owning product marketing for a solution portfolio or multiple related products

Proven ability to operate in both early-stage and scaling environments

Strong go-to-market execution skills, including launches, enablement, and asset development

Experience building sales enablement materials

Experience developing verticalized messaging or industry-specific GTM strategies a strong plus

Excellent storytelling, writing, and presentation skills

Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment

Bachelor’s degree required; MBA or equivalent experience a plus

Additional Information

This position description should not be considered the final description of the position. The position description is not intended to be an all-inclusive list of duties and standards of the position. Responsibilities may be adjusted based on business needs and the successful candidate’s capabilities.

The anticipated salary range for this role is

Metro 2: $170,000 - 180,000

Metro 3: $160,000 - 170,000

Plus variable commission / company bonus. Offered salary will be determined by the applicant’s education, experience, knowledge, skills, geo-location, abilities, internal equity, and alignment with market data.

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