Principal Product Manager

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Role Summary

Fanatics Collectibles is looking for a Principal Product Manager to lead the strategy and execution of our China e-commerce experience, starting with Topps.com and expanding into a broader localized commerce ecosystem.

This is a high-impact, market-building role where you will define how we enter and scale in one of the world’s most complex and dynamic digital markets. You’ll own the product vision for China, translating global capabilities into locally relevant, high-performing experiences. and lead its execution

You will partner closely with a local Senior Staff Engineer and a local development agency to deliver against this vision, combining deep product thinking with strong execution. in a vendor-supported development environment.

What You’ll Do

Define Product Strategy

Own the China e-commerce product vision and roadmap

Identify the right market entry and growth strategy across channels (e.g., WeChat Mini-Programs, social commerce)

Drive product decisions that balance global consistency with local market needs

Build for the China Market

Translate global experiences into China-native user journeys

Shape product features that align with:

Local payment systems (WeChat Pay, Alipay)

Logistics and fulfillment expectations

Social and community-driven commerce behaviors

Ensure strong product-market fit in a fast-evolving environment

Drive Execution

Lead the end-to-end product lifecycle from concept through launch and iteration

Own backlog prioritization, sprint planning, and delivery milestones

Partner with engineering and vendors to ensure high-quality, on-time delivery

Report on progress, major decisions, issues and resolution in a clear and consistent way to the local and US leadership teams

Collaborate Cross-Functionally

Partner closely with a Senior Staff Engineer to align product vision with technical execution

Work across global Product, Engineering, Legal, and Business teams to drive alignment

Serve as the primary product point of contact between China and US-based stakeholders

Operate in a Complex Ecosystem

Navigate platform constraints within the WeChat ecosystem

Ensure product decisions align with local regulations and compliance requirements

Balance speed, quality, and scalability in a vendor-supported model

Leverage Data & Insights

Define success metrics and build a data-informed product strategy

Use analytics and user insights to optimize conversion, engagement, and retention

Foster a test-and-learn approach to drive continuous improvement

What We’re Looking For

8+ years of product management experience, including ownership of end-to-end product strategy and delivery

Experience building or scaling consumer-facing digital products or e-commerce platforms

Strong understanding of China’s digital ecosystem, including:

Social commerce and mobile-first user behavior

Local payments and platform integrations

Proven ability to operate in ambiguous, fast-moving environments

Experience working across global teams (China + US or similar)

Strong communication skills, with the ability to influence stakeholders at all levels

Nice to Have

Experience launching products in China or other international markets

Familiarity with vendor or partner-led development models

Background in marketplaces, collectibles, or fan-focused platforms

Technical fluency and ability to partner deeply with engineering teams

Why Join Us

This is a rare opportunity to:

Shape how Fanatics enters and scales in China as the first local Product person

Build a product from the ground up in a high-growth market

Work at the intersection of global strategy and local innovation

You’ll play a critical role in establishing a long-term, scalable presence for Fanatics Collectibles in one of the world’s most important e-commerce markets.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers