Principal Product Manager, Topps.com

About the Company

Fanatics Collect is seeking an experienced Principal Product Manager to lead the eCommerce strategy and execution for Topps.com. As the owner of this direct-to-consumer channel, you’ll be responsible for evolving our Shopify-based storefront into a best-in-class destination for collectors and fans. You’ll work cross-functionally across design, engineering, marketing, operations, and business teams to build experiences that are both customer-centric and revenue-generating.

This is a high-impact role for a product leader who thrives in a fast-paced environment, understands the nuances of eCommerce and digital merchandising, and can balance long-term vision with rapid iteration.

Key Responsibilities

Own the product vision, roadmap, and execution for Topps.com, spanning both front-end user experiences and back-end operational tools. This includes Topps.com websites (US and international), Topps section inside the Fanatics Collect native application and 3rd party ecommerce channels (TikTok, Fanatics Commerce…).

Lead Shopify-based platform evolution and customization to support both limited-edition product drops and evergreen merchandising strategies.

Partner with marketing and growth teams to drive conversion, retention, and site traffic through optimized UX, content placement, and personalization.

Collaborate with engineering and design partners to deliver seamless, mobile-first customer journeys from discovery through checkout and fulfillment.

Define and monitor key metrics (e.g., conversion rate, average order value, cart abandonment) to guide decision-making and assess business impact.

Proactively identify friction in the purchase journey and lead initiatives to enhance site performance, navigation, search, and merchandising capabilities.

Serve as the internal subject matter expert for Shopify and consumer eCommerce experience, helping guide cross-functional planning and investments.

Help establish a culture of experimentation through A/B testing and rapid iteration grounded in user insights and behavioral data.

Qualifications

Minimum of 7 years of product management experience, ideally focused on consumer eCommerce, Shopify, or other digital retail platforms.

Proven ability to manage consumer-facing product development from inception to launch, across multiple channels, with a keen eye for user experience and commercial outcomes.

Highly analytical and fluent in using data to inform roadmap decisions, evaluate experiments, and uncover optimization opportunities.

Strong communicator and collaborator, with the ability to synthesize complex requirements and align diverse stakeholders.

Comfortable operating in a matrixed, cross-functional environment with fast-moving priorities.

Familiarity with SEO, conversion rate optimization (CRO), and digital merchandising best practices.

Passion for collectibles, sports, or fandom-driven communities is a plus.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

The salary range represents base pay only and does not include short-term or long-term incentive compensation.  This salary range is specific to New York City and may not be applicable to other locations.  When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

NYC Salary Range

$180,000—$225,000 USD