PR & Affiliate Strategist, Shared Services
A day in the life:
As the PR & Affiliate Strategist, you'll drive results for a dynamic client roster, weaving together powerful PR strategies and robust affiliate programs. You will ignite brand awareness alongside your team through innovative, integrated marketing magic!
Key Responsibilities:
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Define and drive affiliate & PR strategy for PDM clients
Launch new affiliate client programs, owning platform setup from A-Z while taking on existing programs and nurturing them based on KPIs Support client communication, reporting, and storytelling to ensure the channel(s) is (are) successfully contributing to larger goals of the client
Report on and analyze performance data, confidently recommending appropriate action plans based on data and creative driven conclusions
Proactively pitch to drive media relations results for client rosterLead by example in staying on top of industry news and shares relevant articles with the agency to provide insight and context into PR activities
Execute media and influencer outreach and secure regular coverage in targeted media outlets relevant to our clients
Review & edit all written materials & reports with a keen eye for detail
Respond to all client inquiries in a timely manner
Train and manage interns and part timers
Role Requirements:
2+ years experience in affiliate marketing strategy and end-to-end campaign management
2+ years of PR experience
1-2 years+ agency experience required
Strong understanding of the marketing funnel and experience working with affiliates such as: content partners/press sites, rewards sites, loyalty/cashback/deal sites
Hands-on experience with affiliate platforms such as Impact, ShareASale, Commission Junction, Rakuten Advertising, Pepperjam, or similar
Expertise in affiliate best practices including: commission structures, tracking, partner optimization approaches, and forecasting
CPG Media Relations experience highly recommended but not required
Bachelor’s degree in business, marketing, or relevant field preferred
Key Performance Indicators (KPIs)
90%+ Pacing to channel goal on accounts OR having key recommendations in place to hit goals
100% on time completion deliverables including monthly reporting and weekly reporting
Receives zero errors in work (grammar, spelling etc) with strong attention to detail/does not need AM or AD to review work
Can navigate 80% of difficult probing questions on performance
Works autonomously on 100% of accounts (AM of their respective channel), requiring minimal escalation to senior management for resolution
Most Important Things (MITs)
Assist in developing Affiliate & PR Strategy
Supports Media Relations efforts on PR accounts
Responsible for Forecasting and Goal Expectations
Making and Implementing Strategic Partner Optimizations