Performance Marketing Specialist, Mobile

We are looking for a Performance Marketing Specialist (Mobile). You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands-on role requiring technical analytics skills and deep operational knowledge of major advertising platforms.

WHAT YOU WILL DO

Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.

Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.

Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.

Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.

Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.

Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.

Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.

WHAT YOU WILL NEED

5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).

Expert working knowledge of AppsFlyer.

Proven success in ROAS-focused campaign optimization.

Experience managing monthly budgets exceeding USD 300k.

Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.

Fluency in professional and technical English.

NICE TO HAVE

Experience in Crypto, Fintech or Gaming industries.

Familiarity with marketing products in the Cryptocurrency space.

COMPENSATION & PERKS

Full-time salary based on experience and meaningful equity in an industry-leading company

This is a role based in our London office, with a mandatory in-office presence four days per week.

Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.

ClassPass

Unlimited vacation policy; work hard and take time when you need it

Apple equipment

The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field

Flexible work culture