Partner Growth Manager
Apollo's agency partner ecosystem is both large and diverse — thousands of partners ranging from solopreneurs and independent consultants up through large lead generation, RevOps, and AI go-to-market agencies. We're hiring the first person to own the long tail of that ecosystem: the population too large to manage one relationship at a time, but too important to leave unmanaged.
This is not a traditional partner management role. It's a growth marketing role that happens to be responsible for partners instead of end customers. You'll treat the agency population the way a growth marketer treats a customer base — segmented, measured, and moved through a funnel — and build the one-to-many systems that move thousands of partners through acquisition, activation, engagement, and retention at once. You won't carry a book of named accounts, and you'll be judged on funnel metrics, not on how many partners you know by name.
What you'll do:
1. Own the Long-Tail Partner Funnel
Own acquisition, activation, engagement, and retention for Apollo's long-tail agency segment end to end
Define and own the metrics that matter — activation rate, time-to-first-deal, partner-sourced pipeline, engagement/certification rates, retention and dormancy by cohort — and report on program health the way a growth marketer reports on funnel health
Identify where the scaled motion should hand off to human-managed relationships (by tier, spend, or engagement threshold), and partner with the Solution Partner Program team to keep that line clean
2. Build the Scaled, Automated Motion
Design and run tiered, automated programs that move partners through onboarding, certification, and ongoing engagement without manual, one-to-one intervention
Build and maintain the partner segmentation model — activity level, certification status, deal registration, referral volume, account overlap — to determine which automated motion each partner or tier receives
Own PartnerStack as the operational backbone for partner enrollment, tiering, commissions, and program administration, and use it to trigger and manage lifecycle programs at scale
Continuously test and iterate on program mechanics — segmentation cuts, messaging, sequencing, incentive triggers — to improve conversion at each stage of the funnel
3. Turn Ecosystem Data Into Growth Signal
Use Crossbeam account-mapping data to surface overlap signal across partners, customers, and prospects
Translate that signal into automated, partner-facing nudges and internal routing — not manual account review
4. Fuel the Motion With Content, at Scale
Partner with Partner Marketing to develop content relevant to the agency ecosystem — enablement material, product updates, co-marketing assets
Distribute that content at scale across the partner base, rather than partner by partner
Minimum Qualifications
Background in growth marketing, lifecycle marketing, or PLG customer marketing — not channel/partnerships management. You've run programs against thousands of accounts or users, not dozens
Fluent in funnel math: activation, conversion, retention, cohort churn. You think in rates and segments, and you can pull and interpret your own data
Fluency with PartnerStack (partner operations, tiering, commissions) and Crossbeam (account overlap/mapping), or the demonstrated ability to ramp on comparable tools quickly
Track record designing a program once and letting automation and segmentation carry it across a large population, rather than personally executing outreach at scale
Comfortable partnering with a marketing function to produce and distribute content, without owning content creation personally
Preferred Qualifications
Experience with marketing automation/lifecycle tooling (Apollo uses Customer.io internally); experience with a comparable platform such as Braze, Iterable, or HubSpot workflows is transferable
Experience in a self-serve/PLG motion, developer or app ecosystem growth role, or a role running a tiered partner program where segmentation — not manual review — determined the partner experience
Prior experience at a high-growth B2B SaaS company with a product-led or sales-led motion
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Tier 1 Pay Range (San Francisco, New York City, Seattle)
$150,000—$190,000 USD
Tier 2 Pay Range (All other US Locations)
$135,000—$165,000 USD