Paid Search Lead, UK

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026, giving us the platform to take long-term care global

Supported over 350k patients living with obesity across our 5 markets

Received selective NICE endorsement to provide services to the NHS

Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

About The Role

We're looking for an exceptional Paid Search Lead to own and scale our search channel growth in the UK market. This is a high-impact, hands-on growth role where you'll be responsible for scaling performance across the Google ecosystem — leveraging deep expertise across all Google products, from Search to Performance Max — to drive sustainable, compliant growth in one of the UK's fastest-growing digital health brands.

You'll think end-to-end — from bidding and targeting strategy through to landing page experimentation, optimisation, and performance analysis. If you've mastered paid search in regulated industries, thrive on seven-figure monthly budgets, and love turning complexity into measurable results, we want to meet you.

What You'll Do

Own the UK Google Search growth strategy, driving measurable performance across Performance Max, Search, Shopping, Display, YouTube, and Gmail

Manage and optimise 7 figure monthly media budgets, working closely with Allocation & Performance Managers on budget allocation

Lead A/B and multivariate landing page testing, turning performance data into actionable insights

Partner closely with design, analytics, and engineering to improve CTR, CVR, and ROAS

Champion a culture of testing and optimisation, embedding experimentation into every stage of the funnel

Stay ahead of platform changes — monitoring new Google features, policy updates, and compliance nuances within healthcare advertising

Monitor and report on performance using Google Analytics, Search Console, and Looker Studio, ensuring clarity and precision in results

Analyse competitors and UK market trends to identify growth opportunities and develop high-performing bidding and targeting strategies

Work cross-functionally with product, marketing, design, and the Growth Lead to ensure consistent messaging and execution of market-winning strategies

About You

4+ years in search or paid media, with deep hands-on experience managing Google campaigns

Expert knowledge of Google Ads, including advanced campaign types and automation features (e.g. Performance Max)

Proven track record planning, executing, and interpreting landing page experiments

Highly analytical mindset with strong attention to detail, able to form data-driven hypotheses, define success metrics, and communicate findings clearly to stakeholders

Experience working in regulated industries (e.g., healthcare, pharma, insurance) and comfort navigating compliance frameworks

Experience in D2C, consumer, or subscription-based businesses — you understand how to optimise for acquisition, retention, and lifetime value

Strong understanding of UK consumer behaviour and how to localise campaigns for tone, messaging, and search intent

Excellent communication skills, written and verbal; able to translate performance data into actionable recommendations

Familiarity with healthcare-specific search compliance (e.g., medical claims, ad copy restrictions, prescription pathways) is highly desirable

Experience scaling search in multi-market or global organisations, and comfort using first-party data to optimise creative and bidding strategies, is a plus

Why join Eucalyptus?

Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care.

Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we're redefining preventive healthcare across multiple markets.

What Makes Joining Eucalyptus Unique

High-growth opportunity – We're scaling rapidly across new markets, conditions, and demographics

Meaningful impact – Your work will directly influence patient outcomes and business growth

Ownership and autonomy – You'll have the freedom to test bold ideas and shape the search growth strategy

Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment

Mission-driven work – Help build one of the world's leading digital healthcare companies focused on preventive care and long-term health outcomes

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.