Measurement Lead
About Monks
Monks is a global, digital-first marketing, technology, and creative consultancy operating at the intersection of creativity, media, data, and culture. In APAC, our 700-strong team spans 14 offices across 11 countries, connected by a single, unified operating model.
As pioneers in the AI digital media economy, we live an AI-first culture internally while helping enterprise clients shift from manual workflows to AI-native orchestration — scaling custom agent solutions (Monks.Flow), AI-driven campaigns, and next-gen AI search capabilities. By connecting brand strategy, media, data, and emerging technology around the consumer, we build intelligent platforms and content ecosystems for the world's leading brands. We foster a diverse, equitable, and inclusive workplace where authentic collaboration fuels industry-changing work.
The Role
We are looking for an experienced Measurement Lead to help shape and grow our measurement capability across APAC, connecting media effectiveness, marketing analytics and measurement technology to deliver better outcomes for our clients.
This is a senior, hands-on role at the intersection of media, data and technology. You'll lead the development and delivery of measurement strategies that help clients understand marketing performance, evaluate effectiveness and make more informed media and investment decisions.
You'll bring strong technical expertise across digital analytics, measurement implementation and platform architecture, alongside an understanding of marketing effectiveness methodologies including attribution, incrementality experiments and Marketing Mix Modelling (MMM).
Beyond client delivery, you'll help develop our measurement proposition, support commercial growth and explore how AI and automation can transform measurement.
What You'll Do
Measurement Strategy & Experimentation
Build measurement roadmaps and integrated frameworks (attribution, incrementality, MMM) that link business goals, media investment and KPIs to decisions, tailored to each client.
Assess measurement maturity and gaps, and recommend practical improvement plans.
Design experimentation programmes (geo-tests, conversion and brand lift, holdouts), defining hypotheses and success criteria with media and analytics teams.
Turn insights and test results into repeatable recommendations for planning, budget and optimisation.
Technical Delivery & AI Innovation
Implement and optimise measurement across media platforms, GA4, GTM, server-side tagging, Google Cloud and conversion APIs, including tracking, first-party data and privacy-led setups.
Apply platform expertise (Google Ads, DV360, CM360, SA360, Meta, TikTok) and SQL to solve measurement challenges, validate data and set scalable standards.
Develop AI-enabled workflows, agents and automation to speed up and scale measurement, partnering with product and engineering while maintaining data governance and human oversight.
Client Leadership & Practice Growth
Act as senior measurement advisor, leading client engagements from discovery to strategic recommendations.
Lead measurement propositions in pitches (including Media AOR), scope projects, write proposals and build technology partnerships.
Help define Monks’ APAC measurement offering, creating reusable frameworks, playbooks and standards that scale across clients and markets.
Build team capability through training and coaching across media, data, creative and technology.
What You'll Bring
4+ years of relevant experience across digital analytics, measurement implementation, marketing technology or media effectiveness.
Strong hands-on experience with GA4, Google Tag Manager, server-side measurement, conversion APIs and marketing platform integrations.
Technical proficiency with SQL and cloud data environments such as Google Cloud or BigQuery.
Experience designing measurement architectures involving first-party data, tagging, conversion tracking and privacy-conscious data collection.
Strong understanding of major advertising platforms, media planning and activation, including how platform structures and data affect measurement.
Knowledge of attribution, incrementality experiments, MMM and broader marketing effectiveness methodologies.
Proven client-facing consulting skills, including workshop facilitation, technical solution design and communication with senior stakeholders.
Commercial experience supporting pitches, developing propositions, scoping engagements and identifying growth opportunities.
Nice to Haves
Direct delivery experience across MMM, advanced attribution, causal analysis or statistical experimentation.
Python or R proficiency and experience with marketing data pipelines, CDPs or advanced cloud architectures.
Experience with data clean rooms, privacy-enhancing technologies, value-based bidding or offline conversion measurement.
Experience developing AI agents or analytical workflow, redesigning workflows for AI agents, or crafting reusable measurement products.
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