Marketing Operations Specialist

Marketing Operations Specialist

Function: Marketing

Reports to: Senior Manager, Marketing Operations

Location: Remote - United States

Position Summary

The Marketing Operations Specialist owns the day-to-day implementation of email and digital marketing programs in Adobe Marketo Engage. The role manages campaign intake, technical build, audience segmentation, testing, deployment, Salesforce campaign setup, and operational documentation. Working closely with Demand Generation and other Marketing teams, as well as Revenue Operations and GTM Engineering, this role ensures campaigns launch accurately, on time, and in accordance with established governance standards.

Key Responsibilities

Own end-to-end campaign execution from intake through build, quality assurance, approval, scheduling, and deployment.

Manage the email calendar and coordinate campaign priorities, audience overlap, dependencies, and launch timelines across Marketing teams.

Build emails, landing pages, forms, nurtures, webinar programs, and event campaigns in Marketo, including tokens, personalization, links, tracking parameters, and program statuses.

Create and validate audience segments, Smart Lists, exclusions, suppression rules, subscription preferences, and communication limits.

Conduct comprehensive pre-launch testing, including rendering, links, personalization, audience counts, campaign logic, and mobile responsiveness.

Create and maintain Salesforce campaigns and campaign-member statuses, and validate that Marketo activity is synchronized and tracked correctly.

Monitor lead firing and campaign flows, troubleshoot operational issues, and coordinate resolution with Revenue Operations, Salesforce administrators, and GTM Engineering.

Administer day-to-day Marketo needs, including users, roles, workspaces, programs, templates, operational workflows, and data-quality processes.

Monitor and support integrations with Salesforce, event, webinar, advertising, consent, and other marketing technology platforms; escalate architecture or system-level changes to the appropriate owner.

Support campaign reporting and maintain naming conventions, documentation, templates, QA checklists, and operating procedures while identifying opportunities to improve execution.

Skills and Experience

Four or more years in marketing automation, campaign operations, or email marketing, including at least three years of hands-on Adobe Marketo Engage experience.

Strong working knowledge of Marketo programs, Smart Campaigns, Smart Lists, segmentation, tokens, templates, nurture programs, and database management.

Experience with Salesforce campaigns, campaign-member management, field synchronization, lead flows, and Marketo-Salesforce troubleshooting.

Working knowledge of HTML and CSS; experience using Email on Acid for email rendering and quality assurance preferred.

Current or recent Adobe Marketo certification and experience supporting B2B SaaS, global, or multi-region programs preferred.

Working knowledge of data-retention practices and privacy requirements, including CAN-SPAM, GDPR, CCPA, and CASL.

Bachelor's degree in marketing, business, information systems, or a related discipline preferred; equivalent practical experience will be considered.

Strong attention to detail, organization, documentation discipline, and ability to manage multiple concurrent campaigns and deadlines.

Core Competencies

Accountability

Attention to Detail

Collaboration

Communication

Adaptability

Dealing with Ambiguity

Customer Focus

Adaptability

Continuous improvement

Operational problem solving

AI Curiosity & Innovation