Marketing Operations Lead
About the Role
The Marketing Operations Lead owns the systems, data integrity, and operating rhythm behind our marketing funnel. We're a lean growth function, so the fundamentals have to be solid: lead routing, database hygiene, email segmentation, and lifecycle tracking. You'll work directly with the Head of Growth to turn marketing activity into pipeline the company can trust.
What You'll Do
HubSpot architecture: Own HubSpot as the core of our marketing stack: workflows, lifecycle stages, integrations, and admin.
Lead routing and scoring: Sales never waits on a lead. Routing, scoring models, and handoffs are fast and accurate.
Database governance: Everyone trusts the database: hygiene, segmentation, and sync integrity.
Lifecycle and email infrastructure: Build the segmentation, nurture, and lifecycle tracking behind our email and campaign programs, and protect deliverability.
Measurement and attribution: Be a force for clarity through accurate conversion tracking and reporting across acquisition, product, and analytics.
Campaign operations: Campaigns ship quickly without breaking things, backed by your intake, QA, and launch processes.
Experimentation: Run a test-and-learn program with clear ROI and budget accountability.
Operating mechanisms: Run the marketing cadence of planning, reporting, and retros.
Marketing-sales alignment: Partner with Sales Operations on funnel definitions, SLAs, and the CRM sync.
How Success Will Be Measured
Routing is fast and accurate, and Marketing and Sales meet their SLAs.
Leadership makes decisions from your dashboards without second-guessing the data.
Deliverability, data completeness, and segmentation accuracy all improve.
Growth and Sales describe Marketing Operations as an enabler, not a blocker.
What You'll Bring
5+ years in marketing operations at high-growth B2B SaaS companies.
HubSpot expertise (required): Advanced, hands-on ability to configure, architect, and administer HubSpot.
Builder mindset: You scale operations through systems, not headcount.
Data fluency: You write your own queries and answer reporting questions end to end without waiting on a data team.
High EQ: You can turn marketers' and sellers' frustrations into process improvements without losing their trust.
AI capable: You've shipped something with AI (a script, an agent, a workflow) that took a repetitive task off a team's plate.
Compensation
Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just the base salary component of NexHealth’s total compensation package for employees. Other benefits may include stock options, an unlimited paid time off policy, and up to 100% coverage on medical, vision and dental insurance.
NexHealth Compensation Range
$160,000—$180,000 USD