Marketing Automation Specialist - Hybrid

We're looking for a Marketing Automation Specialist to join our Marketing Operations team. In this role, you'll be the primary owner of driving communication from our Marketo instance - building, optimizing, and maintaining the automated and batch communications that power our marketing engine. You'll also work across a broader stack including Zoom Events, Salesloft, and Salesforce to ensure seamless campaign execution and reliable data flow across systems.

This is a hands-on, high-volume production role for someone who is deeply fluent in Marketo and comfortable operating across a modern B2B marketing tech stack

This role requires the flexibility to work a swing shift (9:00 am - 6:00 pm on three days and 1:00 pm - 10:00 pm twice a week) allowing for essential real-time overlap with our US office

You Will:

Marketing Campaign Operations (Marketo)

Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert

Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic

Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing

Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM)

Maintain performance reports and dashboards in partnership with BI to track program effectiveness.

Webinar Production + Management (Zoom Events)

Support technical setup and execution of webinars and virtual events in Zoom Events, including registration, integrations, and post-event automation

Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow-up nurture and attribution tracking

Analyze event performance and contribute to optimization of the virtual event program

Cross-Functional Collaboration

Act as the go-to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions

Document processes, workflows, and system configurations to ensure continuity and scalability

Evaluate and recommend improvements to the marketing tech stack as business needs evolve

Strong Project and Stakeholder Management

Manage prioritization and input from business owners across the organization.

Maintain SLAs and processes to ensure we produce high quality, timely work for our stakeholders within our Smartsheet program management environment.

You Have:

3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment

Deep, hands-on Marketo expertise that includes: program building, smart lists, lead scoring, tokens, API integrations, and reporting; Marketo Certified Expert (MCE) strongly preferred

Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting

Experience with Zoom Events or a comparable virtual event platform

Familiarity with Salesloft or a comparable sales engagement tool

Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles

Sharp attention to detail and a genuine commitment to clean, reliable data and email sends

Strong communication and collaboration skills across marketing, sales, and operations teams

Nice to Have

Experience with BI or reporting tools such as Tableau

Familiarity with UTM tracking, attribution modeling, or revenue operations frameworks