Marketing Associate

Supports the execution of marketing initiatives and programs that enhance advertising effectiveness and drive apartment rental demand. Assists with content development, campaign implementation, reporting, analytics administration, and process execution across multiple marketing channels. Collaborates with internal teams to support departmental objectives.

Your Main Responsibilities:

Additional Essential Functions

Consider incorporating several of the following:

Supports the execution and ongoing maintenance of digital marketing campaigns, ensuring approved strategies, budgets, and optimizations are implemented accurately and on schedule.

Maintains marketing assets, listings, and content across third-party platforms and marketing technologies to ensure accuracy, consistency, and alignment with brand standards.

Assists with marketing operations activities, including campaign administration, budget tracking, documentation, invoicing support, and vendor coordination.

Supports reporting, analytics, and system administration activities, including data validation, tracking implementation, and troubleshooting to help ensure accurate performance measurement.

Performs quality assurance reviews and identifies content, tracking, or campaign issues; coordinates resolution efforts with internal stakeholders and external partners.

Assists with onboarding and transition-related marketing activities, helping ensure timely execution of required advertising, content, and operational tasks.

Responds to ad hoc marketing requests by compiling data, generating reports, implementing approved updates, and supporting operational priorities across assigned portfolios.

Supports the evaluation and optimization of marketing programs by monitoring performance, identifying opportunities for improvement, and implementing approved recommendations.

Maintains organized marketing documentation, contracts, records, and related materials in accordance with departmental processes and standards.

Tasks

Invoices

ILS Gallery Updates

Uploading new photography

Implementing requests for verbiage updates, photo order changes, adding/removing amenities and features, etc.

Mid-Month / EOM Implementation

Client would continue to meet and review spend and package-level recommendations; however, the contractor would be responsible for implementing the approved Google Ads spend based on the notes and recommendations documented in the Digital Tracker.

Preparing the necessary budget sheets for the client to review during mid-month and EOM.

Digital Tracker Updates

Implementing updates in Google Ads when site teams or RPMs reach out to review their Digital Trackers or request changes to targeted locations, employers, etc.

This would allow the client to remain focused on the strategy and recommendations while the contractor handles the execution.

Random Requests

Supporting miscellaneous requests that come through for existing portfolios, excluding new acquisition properties i.e.

Floor plan push changes

Pulling reporting, keyword lists, and other requested data

Reviewing and optimizing properties that are not currently top of list for Colin and Michaela

Marketing audit items

AMA call requests (with guidance from Colin and Michaela), excluding new transitions

New Transition Onboarding

Resizing seller images for Google Ads

Other executional onboarding tasks as appropriate

Google Ads Photography Updates

Updating photography within Google Ads campaigns as new or revised assets become available

GA4 Setup

Completing GA4 setup for properties as needed

Lead Attribution / Troubleshooting

Assisting with lead testing when site teams reach out regarding phone numbers not working

Double-checking phone numbers are accurate across Entrata/Zuma spreadsheets

Supporting initial troubleshooting and validation when site teams report that something is not working as expected

ILS Contracts

Sending contracts to the point of contact

Saving finalized contracts in the appropriate Drive location