Manager - Strategic Partner Management (Microsoft Ads)
Who are we and What do we do?
InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.
What’s the InMobi family like?
Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion.
What do we promise?
We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.
What will you be doing?
Microsoft and InMobi have entered into partnership, as per which, InMobi will be the preferred partner for Microsoft’s Search and Audience Inventory (Native Display and Video). Microsoft Advertising empowers the largest advertisers around the world to reach their maximum potential through Search, Native, Video and Display advertising on Microsoft platforms and inventory. InMobi will be responsible for sales and development followed by end to end management of these client activities.
Roles & Responsibilities
Account and Partner Management:
Serve as the primary point of contact, managing day-to-day communication and ensuring that the booked campaigns go live on time, run smoothly, and 100% deliver the revenue.
Develop a good understanding of clients’ business goals, monetization strategies, and performance metrics and support sales team to increase revenue and strengthen client relationships.
Monitor campaign performance closely, ensuring alignment with client objectives and recommending optimizations or improvement opportunities.
Coordinate with internal teams, including ad operations, sales, product, finance to ensure seamless campaign execution and client satisfaction.
Lead regular performance reviews, providing insights and strategic recommendations to optimize monetization efforts.
Programmatic and Monetization Strategy:
Utilize your knowledge of GAM or similar platforms to advise on effective monetization strategies, including ad placements, formats, and pricing models.
Analyze data and generate actionable insights to help clients optimize their ad inventory and improve overall revenue.
Reporting & Analytics:
Prepare detailed reports on campaign performance, revenue generation, and other key metrics to keep clients informed and engaged.
Use analytics or BI tools to maintain dashboards, all reporting folders and centralized folder for materials.
Communicate insights effectively, translating complex data into understandable and actionable recommendations for clients.
Work with Finance to ensure all numbers are reported correctly.
What is expected out of you?
Client-Centric Mindset: You should be passionate about delivering exceptional client service, with a strong commitment to understanding and addressing client needs.
Analytical Prowess: You are expected to have strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions to optimize client outcomes.
Monetization Expertise: A good understanding of GAM or similar ad management platforms would be a plus factor, along with the ability to apply this knowledge to drive client success and revenue growth.
Communication Skills: Excellent verbal and written communication skills are crucial, as you will need to convey complex information in a clear and concise manner to clients and internal stakeholders.
Problem-Solving Ability: You should be adept at identifying issues and providing effective solutions to ensure client satisfaction and campaign success.
Proactivity: Taking initiative is key in this role, whether it’s spotting new opportunities or addressing potential issues before they escalate.
Team Collaboration: While you’ll be managing, working closely with cross-functional teams is a must. Your ability to collaborate effectively will be vital to delivering seamless service to advertisers.
Project Management: Ability to take on small projects to completion to drive value to InMobi, Etisalat, or clients.
Experience:
8 - 12 yrs. of relevant exp in Account Management or Monetisation
Preferred
Experienced in using Excel for data analysis, VLOOKUP functions, creating and utilizing pivot tables, and performing comprehensive data analysis.
Preferred
Branding Digital Ad Sales
Native Display Ad Sales
Bing Ads Certification
Why Join Us?
You will contribute to creating disruptive and innovative consumer experiences using technology. We value autonomy, collaboration, technical innovation, and results-oriented thinking. InMobi’s culture is all about rewarding excellence so there are fantastic opportunities for the right candidates!