Manager, Performance Marketing

We’re seeking a data-driven and strategic Manager for Performance Marketing to lead our paid marketing initiatives. This role is pivotal in driving scalable growth, optimizing media performance, and contributing to our full-funnel marketing strategy. You’ll work cross-functionally with other Marketing teams, Data, Engineering, Product and Finance teams to improve our performance

Responsibilities

Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value

Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs.

Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion

Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team.

Manage relationships with agencies, platform partnerships, and vendor agreements,  including negotiations, renewals, and performance accountability

Build, develop, and mentor the paid media team, set clear goals, improve  ways of working, and create conditions for high performance

Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders

Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts

Articulate the investment plan and performance results in structured presentation and reporting formats

Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements

Build and manage a global affiliate program, designing commission models that drive incremental sales

Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals

Qualifications

7-12 years in Paid Media, Growth Marketing and Performance Marketing.

Full-funnl campaigns and global media strategies knowledge

Proven track record managing large-scale paid campaigns across multiple channels

Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics

Experience working with cross-functional teams with strong bias to negotiation and peer influence

Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker

Experience with Affiliate marketing

Background on DTC and B2C. Previous experience on subscription-based business models desired.

Managerial experience with remote teams

Experience on selecting and managing Media Agencies overseas

Familiarity with AI and writing tools is a bonus.