Manager, Paid Media
We’re seeking a data-driven and strategic Manager for Paid Media to lead our paid marketing initiatives. This role is pivotal in driving scalable growth, optimizing media performance, and contributing to our full-funnel marketing strategy. You’ll work cross-functionally with other Marketing teams, Data, Engineering, Product and Finance teams to improve our performance
Responsibilities
Lead the Paid Media budget plan and allocation strategy across products, geos, languages, and channels, optimizing for Return on Investment and Lifetime Value
Own end-to-end campaign strategy and execution across multiple platforms: Google Search, DV360, PMax, Meta, UAC, and ASA, among others. From strategy and setup to bid management and creative testing programs.
Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences, to maximize reach efficiency and conversion
Define the measurement framework: own attribution infrastructure, incrementality testing, and Marketing Mix Modeling (MMM) to ensure investment decisions are grounded in causal evidence. Work in close collaboration with the Data and Engineering team.
Manage relationships with agencies, platform partnerships, and vendor agreements, including negotiations, renewals, and performance accountability
Build, develop, and mentor the paid media team, set clear goals, improve ways of working, and create conditions for high performance
Deliver regular performance reporting tied to business outcomes, CAC, ROAS, LTV, CPI, with clear recommendations for leadership and cross-functional stakeholders
Continuously evaluate and pilot emerging ad formats, AI-powered campaign types (incl. AI Max), and platform innovations to keep the paid media function ahead of market shifts
Articulate the investment plan and performance results in structured presentation and reporting formats
Run structured A/B tests across ads, landing pages, and bidding strategies; translate results into scalable improvements
Build and manage a global affiliate program, designing commission models that drive incremental sales
Partner with Data, Product, Finance, and Legal to align paid media investments with broader growth and profitability goals
Qualifications
7-12 years in Paid Media, Growth Marketing and Performance Marketing.
Full-funnl campaigns and global media strategies knowledge
Proven track record managing large-scale paid campaigns across multiple channels
Strong analytical mindset with expertise in attribution, media mix modeling, incrementality and full-funnel metrics
Experience working with cross-functional teams with strong bias to negotiation and peer influence
Comfortable with data platforms, dashboards, and a hands-on approach to tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker
Experience with Affiliate marketing
Background on DTC and B2C. Previous experience on subscription-based business models desired.
Managerial experience with remote teams
Experience on selecting and managing Media Agencies overseas
Familiarity with AI and writing tools is a bonus.
Benefits & Perks
Competitive salary and annual bonus
Medical coverage
Life and accidental insurance
Vacation & leaves of absence (menstrual, flexible, special, and more!)
Developmental opportunities through education & developmental reimbursements & professional workshops
Maternity & parental leave
Hybrid & remote model with flexible working hours
On-site & remote company events throughout the year
Tech & WFH stipends & new hire allowances
Employee referral program
Premium access to Quillbot
*Benefits and benefit amounts differ by region. A comprehensive list applicable to your region will be provided in your interview process.
This role is eligible for hire in India.
We are a virtual-first company with employees across the United States, Canada, India, Germany, and the Netherlands. Our compensation approach is market-based and varies by location while ensuring fairness, consistency, and transparency.
The base pay for this role is determined by several factors, including:
Relevant professional experience
Skills and expertise
Scope and responsibilities of the role
Internal equity considerations
In addition to base salary, total compensation may include bonus, equity, and benefits. Eligibility depends on role, level, and location.
We are committed to equal pay for equal work, and all compensation decisions are made using consistent, gender-neutral criteria in alignment with pay transparency requirements.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. We strongly encourage you to apply if you're interested: we'd love to learn how you can amplify our team with your unique experience!
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