Manager, Media Strategy

About the role:

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.

We are looking for a Manager, Media Strategy to join the team and work alongside data analysts, buyer scientists and channel activation teams.

WHAT YOU’LL DO

Media Strategy

Support the development of cross-channel strategy & planning for media accounts both externally and internally

Develop a deep understanding of clients’ business goals, marketing objectives and competitive constraints for the purpose of creating agency media planning outputs

Participate in writing client briefs & translating them into insights-led media strategy

Collaborate with data science and channel leads who are responsible for driving campaign performance goals through the application of scientific methods and technology

Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement

Ability to create media landscape updates and develop media consumption insights that lead into media plan implications

Client Relations

Support assigned aspects of client relationships

Account Management

Foster collaboration between teams; work with partner agencies (where applicable) to integrate messaging & creative campaigns into overall media campaigns

Support cross-channel budget management working with client and internal stakeholders

Assist in the development and management of timelines to ensure deliverables are executed in a timely manner

Steward planning budgets and media activity across multiple campaigns

Campaign Execution

Coordinate with buyer scientist and channel teams to map strategy with activation

Track measurement plan

WHO YOU ARE AND WHAT YOU HAVE

4+ years of media planning experience; agency experience preferred

Broad knowledge of the overall media landscape, consumer behavior and media consumption with the ability to pull competitive reporting and target insights using media research/reporting resources

Cross-channel understanding of the media plan ecosystem and lifecycle from strategy to reporting

Curious mindset with strong critical thinking skills needed to solve diverse business challenges

Experience working with clients, vendors or suppliers with the ability to develop trusted relationships

Superb communication and developing presentation skills

Ability to work collaboratively and manage multiple work-streams in a cross-functional environment (internally & externally)

Desire to be a hands-on multi-tasker that thrives in a fast-paced environment

A data-driven approach, leveraging insights to develop strategy and define measurement

Strong proficiency in Google Suite with keen attention to detail

Experience using Mediaocean, Lumina, and Prisma

Basic understanding of media activation platforms such as Google Ads, Meta Ads, The Trade Desk, etc.

Auto/EV industry experience

Experience managing direct communication with clients and creative agencies (primary communicator for the HCP line of business)

Ability to work independently, manage workload efficiently, and respond to client needs in a timely manner

Curious mindset, dedicated to client satisfaction, and proactive in seeking opportunities to improve the client's business from a media standpoint

Proven experience building brand and upper funnel media strategies that connect awareness, consideration and reach goals to business outcomes

Ability to translate brand objectives into media plans with clear audience and channel rationale

Familiarity with how upper funnel impact is measured, such as brand lift, reach and frequency modeling, and media mix modeling, and how to use those results to shape future plans

Experience partnering with specialist teams across OOH, TV, and digital partnerships to build integrated plans, including working knowledge of how each channel plans, buys and measures

SOME OF OUR PERKS

Unlimited paid time off

401k with company matching and no vesting period

Annual bonuses

Generous medical plan

Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $90K - $105K.