Manager, 3P Event Marketing
50% above the median for Mid-Level Marketing roles
ABOUT THE ROLE
Most event marketers run internal programs. This role is different. You'll own Ramp's entire third-party event footprint — the major industry conferences and tentpole sponsorships where we show up alongside prospects and customers.
This is a player-coach role. You'll lead a team of event marketers while staying close to execution, partnering daily with Sales to ensure every event is staffed strategically and followed up properly. If you've spent years operating at large conferences and know what it takes to turn a sponsorship into real pipeline, this role was written for you.
WHAT YOU'LL DO
- Ramp's third-party conference and sponsorship portfolio — evaluation, negotiation, and budget management across major industry tentpoles
- Activation strategy for each event: targeting, staffing, programming, and follow-up
- A team of event marketers — you'll set direction, develop their skills, and raise the bar on execution
- Sales enablement for field events: briefings, account lists, rep assignments, outreach support, and post-show accountability
- Data and reporting: pipeline sourced, influenced, and cost-per-opportunity across the 3P portfolio
WHAT YOU NEED
- 6+ years in B2B event marketing, with at least 2 years focused on third-party or sponsorship programs at scale
- Deep experience with major tentpole conferences — you've negotiated sponsorships, managed booths, and turned show floor presence into booked meetings
- A track record of working hand-in-hand with Sales — you've run staffing strategy, enabled reps before shows, and held post-event follow-up accountable
- Experience managing people and building team processes; you coach, prioritize, and develop
- Strong budget judgment — you know where to invest and where to pull back
- Fintech, SaaS, or enterprise B2B background preferred
NICE-TO-HAVES
- Experience at a high-growth B2B SaaS or fintech company.
- Experience building event programs targeting mid-market and enterprise customers.
- Experience launching events strategy in new verticals, industries, or geographies.
- Demonstrated use of AI or automation to improve event marketing workflows or outcomes.