Inside Sales Representative

Cannondale · Santa Cruz, CA · Sales & BD

Posted 2026-11-14

Apply for this role →

As an Inside Sales Representative, you are an integral part of Cannondale, connecting the brand to our retailers and riders. Building and maintaining lasting retailer relationships while also meeting sales targets is a critical skill needed for success in this role. From annual revenue planning and pre-season allocation management to on-time delivery of orders, you will work with multiple departments of Cannondale to get the bikes to our riders. If you have experience in sales and you have experience working in an ever-evolving environment, this job could be a fit for you.

How You'll Make an Impact:

Be a driving force for the Cannondale brand within your assigned territory, driving brand allegiance with retail partners while achieving revenue targets

Achieve stated revenue targets through active selling to an established base of dealers

Manage sales order process for your assigned dealers and outside rep

Create pre-season order proposals for dealers using historical data and inventory management

Maximize revenue and dealer fulfillment by matching open demand to inventory ready to ship

Collaborate with Outside Sales Representatives to identify prospects and establish new accounts and write orders

Coordinate with Outside Sales Representatives to create and execute the sales plan, manage the flow of inventory and build relationships with dealers

Be an expert in the market dynamics in your territory identifying opportunities and threats to sales leadership to maximize brand performance

Work with select dealers to manage overflow of inventory

Provide management with accurate monthly, quarterly and annual sales forecasts for your assigned territory per model to guide sales planning process

Provide regular budget reports and year-to-date sales reports for Outside Sales Representatives and management

Represent Cannondale at industry events such as sales meetings, Sea Otter Classic and travel within territory (up to 10%)

What You Bring to the Table:

5+ years of experience in a sales role in specialty distribution or outdoor industry retail

Bachelor’s degree in business or related field, or equivalent through experience

Expert knowledge of bicycle mechanics and bicycle components

Proactive Leader: Strong leadership and communication skills

Strategic Thinker: Ability to implement effective sales strategies

Customer-Focused: Committed to exceptional customer service.

Leadership: Collaborative and detail-oriented

Experience coordinating with Outside Sales Representatives on shared goals

Experience with SAP or similar ERP system is preferred

Demonstrated ability to set and meet revenue and margin targets

Experience in managing your own workload and managing time effectively

Ability to travel throughout North America (United States and Canada)

Expert computer skills, with experience in Microsoft Office and Google applications suites

Compensation: This compensation package will be dependent on experience, qualifications, industry experience and the interview with a potential range of up to $25 - $34/hour plus commission

Apply for this role →

← Back to all jobs