Influencer Marketing Freelance
About the Opportunity
We are looking for a highly skilled, resilient, and strategic Influencer Marketing Campaign Manager to lead end-to-end influencer marketing programs across global markets. In this role, you will act as the primary front-facing consultant for key clients, safeguarding campaign timing, scope, and budgets while managing high-impact campaigns from kick-off to final reporting.
Our ideal candidate combines a data-driven mindset with deep expertise in influencer strategy, talent negotiation, celebrity management, and contract regulations. You are an exceptional leader and cross-departmental collaborator, capable of thriving in fast-paced environments across lifestyle, sports, beauty, and fast-moving consumer goods (FMCG) industries.
In this role, you will:
Influencer Marketing Strategy & Campaign Management: Build, lead, and execute end-to-end influencer marketing campaigns and strategic frameworks that drive measurable client impact.
Client Management & Relationship Leadership (Front with Client): Serve as the primary point of contact for clients, leading campaigns from kickoff to delivery, managing expectations, and growing client relationships.
Talent Negotiation & Management (including Celebrities): Direct outreach, contract negotiation, and ongoing relationship management with creators, talent managers, and high-profile celebrities.
Regulations, Contracts & Compliance: Application of industry influencer regulations, legal disclosure standards, and specialized contract clauses (usage rights, exclusivity, deliverables).
Quotation Preparation & Financial Management: Prepare detailed campaign quotations (including technical equipment configurations and production costs), oversee payment workflows, and control project budgets end-to-end.
Cross-Departmental Collaboration: Work seamlessly with Creative, Strategy, Paid Media, and Production teams to ensure campaign alignment and seamless execution.
Data-Driven Insights & Reporting: Utilize influencer analytics tools to measure campaign performance, track KPIs, monitor social trends, and deliver comprehensive client reports.
Leadership & Team Mentorship: Lead, guide, and support campaign team members, fostering a collaborative, resilient, and results-oriented environment.
Nice to Have Skills:
Celebrity & High-Tier Talent Network: Established relationships and proven experience managing macro-influencers, celebrities, and talent agency representatives.
Global & Multi-Region Experience: Track record of executing international, multi-market influencer campaigns with localized cultural nuance.
Crisis & Contract Management: High resilience and problem-solving skills when navigating complex contract negotiations, client changes, or dynamic campaign shifts.
Required Experience & Qualifications:
4+ years of experience in Influencer Marketing, Talent Management, or Digital Campaign Management within agency or brand environments.
Proven industry experience in key verticals such as Sports, Beauty, or Fast-Moving Consumer Goods (FMCG).
In-depth knowledge of influencer legal regulations, contract clauses, usage rights, and payment processes.
Demonstrated ability in financial quotation, budget control, and equipment configuration planning for productions.
Strong leadership, resilience, and cross-functional teamwork abilities.
Intermediate to advanced English proficiency (written and spoken).
Technical Skills & Toolset:
1. Influencer Marketing & Creator Intelligence
Captiv8
Creator IQ / Traackr / Taggr (Nice to have)
Platform Native Analytics & Trend Discovery (TikTok, Instagram, YouTube)
2. Business Operations & CRM
Salesforce
Financial Management & Quotation Software
Contract & Rights Management Frameworks
3. Collaboration & Campaign Execution
Google Workspace / Microsoft Office
Asana / Jira / Trello
Slack / Microsoft Teams