Head of Marketing, 0x & Matcha
ABOUT THE ROLE
We’re hiring a Head of Marketing to take 0x through its next stage of growth. You’ll join our leadership team, report directly to our founder and CEO, and own marketing strategy across 0x APIs, our suite of onchain trading APIs, and Matcha, our consumer DEX aggregator.
You’ll own the narrative behind both brands. You’ll build on our strong footing with cryptonative teams while defining how we take our APIs to fintechs, enterprises and institutions. We’re looking for someone who understands DeFi deeply, thinks from first principles and builds for the long term.
You’ll lead a senior marketing team, unite them around clear priorities and build one cohesive, high-impact marketing function. You’re as comfortable doing the work as you are leading it. You’ll stay close to the business, joining key customer conversations and getting directly involved in positioning and major launches.
Strong overlap with US working hours is required.
WHAT YOU'LL DO
- Own marketing strategy across 0x APIs and Matcha, setting long-term marketing plans based on company and product goals, including API adoption and Matcha's consumer growth.
- Refine positioning and narratives for 0x APIs and Matcha, defining and maintaining clear ICPs, strengthening our cryptonative presence, and expanding 0x APIs' appeal to fintechs, enterprises, and institutions.
- Guide the evolution of both brands, setting creative and website direction and ensuring a distinctive, consistent presence across channels.
- Build and scale marketing programs that drive growth, identifying the highest-leverage opportunities for each product and audience.
- Partner closely with Sales to generate qualified API demand, align marketing with commercial priorities, and equip the team with the content and materials needed to win customers.
- Lead the marketing team, setting clear priorities and ownership, automating and improving processes with AI, giving constructive feedback and coaching experienced marketers, and protecting their focus by managing cross-team requests.
- Produce work yourself, from positioning and launch plans to campaigns and content, adding to the team’s output and stepping in wherever extra capacity is needed.
- Own marketing performance and budget, tracking spend, ROI and marketing’s contribution to revenue, and keep the company informed on progress.
- Stay deep in the data, using Dune, DefiLlama and internal analytics to understand market trends, competitors and product adoption, and let it guide marketing decisions.
WHAT YOU’LL BRING
- 8+ years in marketing, including 3+ years leading a marketing function.
- Experience setting company-wide marketing strategy across multiple product lines, shaping distinct positioning and narratives for the audiences each one serves.
- Experience marketing both technical B2B products, ideally APIs or core infrastructure, and consumer products.
- Deep roots in crypto, including time at a crypto company. You use DeFi products, follow CT, and know how DEXs, aggregators, liquidity providers, wallets and trading apps fit together and where infrastructure like 0x creates value.
- A track record of building repeatable marketing programs that drove measurable business growth.
- Experience leading senior marketers as a player-coach and bringing them together as a cohesive, focused team.
NICE TO HAVE
- Experience at a DEX, aggregator or onchain trading infrastructure company.
BENEFITS
- The base salary range for this position is USD $200,000 - $300,000 + equity + ZRX tokens + benefits. Within the range, individual pay is determined by job-related skills, experience, location, business needs, and candidate preferences between the different compensation elements.