Head of Brand

Full-time • Remote

At Boldin, we believe that financial power belongs in the hands of individuals — not institutions. For too long, money has been controlled by systems that profit from complexity, fear, and dependence. We’re here to change that. We exist to democratize financial confidence, to give millions of people the clarity, tools, and courage to take control of their money and their time, and to live more meaningful lives.

You will be joining Boldin at an exciting time. We have raised $20+M from top investors, are seeing tremendous growth, and we’re very optimistic about the future.

About This Role

This is not a traditional brand role.

We are not looking for someone to “manage a brand.” We are looking for someone to build a movement.

The Head of Brand is responsible for making Boldin synonymous with a powerful idea:

Everyone deserves a financial plan — and the confidence that comes with it.

You will define how Boldin shows up in the world — what we say, how we say it, and how it spreads. You will lead the systems that turn ideas into cultural momentum across video, social, PR, classes, and content.

This role owns both brand narrative and brand performance — from awareness and perception to earned traffic, engagement, and downstream funnel impact.

Key Responsibilities

Define and lead the Boldin brand

Own Boldin’s brand strategy, voice, and point of view

Develop clear, compelling narratives that differentiate Boldin and resonate emotionally

Ensure consistency and clarity across all channels and touchpoints

Build a brand that stands for something — not just explains something

Create a movement

Evangelize the idea that everyone should have a financial plan

Develop campaigns, ideas, and formats that spark conversation and cultural relevance

Turn Boldin into a brand people talk about, share, and advocate for

Identify and amplify moments that can create outsized impact

Own brand distribution systems

Lead and integrate Video, Social, PR, Classes, and (potentially) Content

Manage and develop the brand and marketing design function, ensuring Boldin’s visual identity is clear, consistent, and distinctive across all touchpoints

Ensure each channel reinforces the same core narrative in a native, high-performing way

Build repeatable systems for creating, testing, and scaling ideas

Drive measurable brand impact

Own metrics including:

Brand awareness and perception

Earned traffic and direct arrivals

Engagement and share of conversation

Contribution to funnel conversion and growth

Establish clear frameworks for measuring brand effectiveness

Continuously test, learn, and improve

Collaborate across the business

Partner with Growth to align brand and performance marketing

Partner closely with Brand/Marketing Design to ensure excellence and consistency in visual storytelling across all channels

Work with Product to ensure brand promise is reflected in the user experience

Collaborate with Content, Video, PR, and Social leads to execute at a high level

Serve as a unifying force across teams and functions

KPIS + Targets

Significant increase in brand awareness and unaided recognition

Growth in earned and direct traffic arrivals

Increased engagement, sharing, and conversation across channels

Stronger brand-driven conversion (registration, trial, subscription)

Development of breakout campaigns or content with outsized reach

Clear improvement in how users understand, trust, and connect with Boldin

Qualifications

You are a builder, storyteller, and strategist — someone who understands how brands become movements.

You likely:

Have a strong point of view on what makes brands culturally relevant

Think in narratives, not campaigns

Understand both emotional resonance and performance metrics

Have experience turning ideas into distribution and reach

Are as comfortable with ambiguity as you are with execution

Care deeply about clarity, trust, and impact — especially in complex domains

Requirements

To succeed in this role, you must:

8+ years of experience in brand, marketing, or growth leadership roles

Proven track record of building and scaling a brand with measurable impact

Experience leading multi-channel brand efforts (video, social, PR, content)

Strong understanding of how brand drives business outcomes

Experience managing and developing high-performing teams

Exceptional storytelling and communication skills

Familiarity with personal finance, retirement planning, or willingness to develop deep expertise quickly

Ability to balance long-term brand building with short-term performance

Able to communicate top down: take ideas from stakeholders and bring them directly to your team or a specific role with an actionable game plan

Compensation and benefits

$185,000–$205,000 DOE

Equity: early-stage options with real upside

Health, dental, and vision coverage

401(k) with match

Flexible PTO / parental leave

Fully remote (US).