GTM Engineer
About the team:
Formic's Marketing team is the growth engine behind our commercial expansion. We move fast, experiment boldly, and build systems that scale. We work in close lockstep with Sales, RevOps, and Leadership to generate pipeline, sharpen our message, and get in front of the right manufacturers at the right time. This team is small, high-impact, and driven - and we're looking for someone who can match that energy.
About the role:
As our Go-To-Market Engineer (GTM Engineer), you are the technical backbone of everything we build and ship in marketing. You own the systems, the stack, and the infrastructure that power our campaigns - and you bring the creative instincts to help shape what those campaigns should be in the first place.
You will architect and deploy multi-channel outbound systems, build and manage AI-powered workflows, produce campaign assets, and enable everything for measurement. You will be a key driver in our goal to aggressively scale our qualified lead volume this year.
You thrive at the intersection of technical precision and creative ambition. You are as comfortable setting up a new sequence in Apollo or Instantly as you are brainstorming a concept for a HeyGen video campaign or wiring up a custom Claude workflow to personalize outreach at scale.
In this role you will:
Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow
Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale
Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable
Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data
Identify gaps and inefficiencies in the GTM stack and proactively propose and implement solutions
Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance
Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand from concept through execution
Support A/B testing frameworks, analyze results, and translate findings into actionable iteration
Maintain data quality and integrity across all marketing and sales platforms
Act as an internal subject-matter expert on AI-driven GTM systems
What makes you a great fit:
3+ years of experience in GTM Engineering, Marketing Operations or a similar technical role
Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in a B2B environment
Experience using AI tools - including Claude, OpenAI or similar LLMs - to automate, personalize, or accelerate GTM workflows
Strong analytical mindset: you design experiments, analyze results, and measure what matters, using data to make decisions, not justify them
Creative thinker who can contribute meaningfully to campaign ideation and messaging, not just technical execution
Ability to manage multiple projects simultaneously in a fast-moving environment with shifting priorities
Comfortable operating in a hands-on, high-ownership role where you are often building from scratch
Experience working cross-functionally with Sales, RevOps, and Marketing stakeholders
Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science or similar field - or equivalent experience
Our Total Rewards:
At Formic, we believe people do their best work when they feel supported both professionally and personally. That’s why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:
Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors
Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles
Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available
Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid
Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most
Paid Parental Leave Program: Up to 12 weeks of paid parental leave
Company-sponsored 401(k): Invest in your future with our company-facilitated retirement savings plan
Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup
Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy
Compensation Philosophy
Formic’s pay and equity packages are thoughtfully benchmarked against peer companies at a similar growth stage. Equity represents a meaningful part of our mutual investment: when Formic succeeds, so do you.
Final offers are customized based on experience, geographic location, market considerations, and a candidate’s preferred balance of cash and equity. Our goal is to attract and reward top talent who will have significant impact, and we are open to thoughtful discussions to align on the right structure.
Compensation Range:
$90,000—$160,000 USD