GTM and Campaigns Programs, Senior Manager (Contract)
About the role
We're looking for a highly organized contractor to join our GTM Programs & Campaigns team and help coordinate and execute cross-functional GTM programs, product launches, and integrated marketing campaigns. You'll work closely with GTM leads and partners across Marketing, Product, Creative, and other teams to keep workstreams organized, remove blockers, and move initiatives from planning through launch.
You will work independently across multiple work streams, stay on top of the details, and help keep complex, cross-functional marketing programs moving.
Support planning and execution across GTM programs, product launches, and integrated marketing campaigns, including App Store Optimization, Strategic Growth Offers, Catalog Growth Planning, and strategic GTM initiatives
Manage assigned work streams from kickoff through launch, coordinating timelines, deliverables, owners, approvals, dependencies, and next steps
Partner with teams including Product Marketing, Lifecycle, Social, Creative, PR, Ecommerce, Media, and Marketing Data Science to keep programs moving
Manage campaign and creative requests through Wrike, ensuring briefs and requirements are complete, tracking progress, and flagging delays or blockers
Support launch readiness and QA across campaign assets, landing pages, lifecycle communications, social content, promotional messaging, links, and offer details
Maintain campaign calendars, trackers, launch documentation, status updates, and team-wide program communications
Partner with Marketing Data Science and cross-functional teams to build campaign and program performance reports and presentations
We are considering remote applicants for this contract position.
About You
8+ years of experience in product marketing, digital marketing, campaign management, marketing operations, or related work
Experience supporting product launches, GTM programs, and integrated marketing campaigns
Experience across digital marketing channels such as lifecycle, paid media, social, ecommerce, or digital merchandising
Experience in entertainment, streaming, ecommerce, consumer products, membership, or subscription businesses
Experience managing multiple work streams across cross-functional teams
Familiarity with campaign localization, website or promotional launches, and marketing QA
Experience with Wrike or a similar project management tool
Experience working with teams across different countries or markets
About the Team
Crunchyroll’s global expansion is driven by strong regional execution and integrated growth strategies. The GTM & Planning team partners closely with U.S.-based leadership and regional teams to develop and execute go-to-market and partnership marketing programs that scale Crunchyroll’s footprint across both its owned platforms and partner ecosystem.
As part of the broader Growth & Planning organization, this team sits at the center of performance marketing, partnerships, and regional strategy - ensuring alignment across functions to deliver measurable business impact.
#LifeAtCrunchyroll #LI-remote
The Pay Range for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Crunchyroll’s Total Rewards offerings for employees. Other rewards may include performance bonuses, employer matched retirement savings, time-off programs, and progressive health benefits and perks.
Pay Transparency - Remote, USA
$67.98—$79.89 USD