Growth Marketing Specialist

Company Overview

Join Monks, a leading marketing and technology consultancy specializing in data, creative and digital media services. We are committed to innovation and driving results through data-driven strategies that help to realise significant growth for our clients and partners.

Role Overview

We are seeking a Growth Marketing Manager APAC to spearhead our outbound marketing initiatives aimed at enhancing demand generation and funnelling sales-qualified leads (SQLs) to our sales and client teams across APAC markets. Reporting to the APAC Managing Director, you will play a key role in driving our outbound growth initiatives across our breadth of specialist services pillars - including data, media, technology, and creative workstreams.

Key Responsibilities

Create and manage effective outbound marketing campaigns to generate and increase our volume of MQL and SQL.

Lead the organisation of events, focusing on using in-person activities as a tool to generate brand awareness and lead generation.

Work closely with senior stakeholders to provide strategic guidance and recommendations for marketing investment.

Develop and implement measurement frameworks to assess marketing effectiveness and prove value to the business.

Collaborate on the creation of content plans to promote service offerings across social media, events, and technology partnerships.

Support subject matter experts in building personal brands through thought leadership initiatives.

Collaborate with and support all APAC markets to align strategies and share best practices, as well as with global marketing teams.

Qualifications

3+ years of experience in a growth marketing role, preferably within professional services, ad-tech or mar-tech sectors, building or influencing the marketing strategy. Experience managing events and driving leads from events is highly valued.

Strong understanding of outbound marketing techniques and demand generation strategies, including SEO and SEM experience.

Experience with a variety of online marketing tools and techniques such as Google Ads/SEM, SEO, Social Media, Email Marketing, and more

Excellent communication and interpersonal skills; ability to manage multiple senior stakeholders.

Experience in creating measurement frameworks for marketing campaigns.

Innovative thinker with the ability to bring new ideas to improve marketing efforts.

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