Growth Marketing Manager, Performance

We're looking for a Growth Marketing Manager, Performance who can own campaigns end to end and turn performance data into decisions, not just reports. This is the right role for someone who has already built a foundation in paid media, email, and marketing ops and is ready to run programs independently, manage a contractor, and shape strategy alongside the Senior Director of Growth Marketing.

The right candidate treats ambiguity as normal, brings structure to it, and is comfortable owning a channel or program from planning through execution through analysis. You'll sit on the Growth Marketing team, which has direct accountability to lead and pipeline targets, and work in lockstep with Partnerships, Content, Brand, and Events to bring programs to life.

What You'll Own

Plan, launch, and optimize multi-channel campaigns across paid media, email, and landing pages, owning results against pipeline and lead targets

Manage day-to-day execution of HubSpot campaigns including landing pages, forms, email nurture sequences, and workflow logic

Own HubSpot data integrity: lead and deal data accuracy, attribution hygiene, and reporting that the team can trust

Manage relationships with agencies and contractors for creative and paid media, from briefing through asset delivery

Direct the creation of email and ad copy, using AI tools like Claude alongside the content team, and set the quality bar for what goes out

Build and present weekly and monthly performance reporting, surfacing insights and recommendations to leadership, not just numbers

Partner with the Senior Director of Growth Marketing on channel strategy, budget allocation, and testing roadmaps

Bring a point of view on what's working and what to cut, backed by data

What We're Looking For

4-7 years of marketing experience, with meaningful time in a startup or fast-paced environment

3+ years of hands-on HubSpot experience, including workflows, reporting, and campaign builds

Proven experience owning paid media, email marketing, or conversion rate optimization as a primary responsibility, not just a supporting task

Experience managing or mentoring at least one direct report or contractor

Bachelor's degree in Marketing, Advertising, or a related field

Experience with project management tools like Asana

Experience using AI to speed up processes and automate tasks

Working knowledge of platforms such as Google Ads, LinkedIn Ads, Facebook Ads, SEMrush, Google Analytics, and Claude

Strong grasp of marketing funnels and KPIs like CPL, pipeline, and revenue, and the ability to explain what's driving them

Comfort working with imperfect data and improving it rather than waiting for someone else to fix it