Growth Marketing - Consumer App Channels
ABOUT THE ROLE
ElevenReader is our fastest growing app that brings content to life for consumers. As we scale globally, we need a Growth Marketer who can turn creative ideas and strategic partnerships into one of our most powerful acquisition channels.
You’ll own the strategy and execution of growth campaigns that bring millions of new users to ElevenReader through partnerships, integrated marketing, and innovative activations. Think: loyalty programs, co-marketing campaigns, OOH activations, offer-based collaborations, retail partnerships, and testing entirely new distribution channels.
This is a highly cross-functional role that sits at the intersection of growth marketing, creative, partnerships, and performance marketing. You’ll develop creative campaigns, launch new acquisition channels, build scalable partnership playbooks, and rigorously measure what works. You’ll work closely with Performance Marketing to ensure every activation drives measurable full-funnel user growth while strengthening the ElevenReader brand.
WHAT YOU WILL DO
- Building and scaling strategic consumer partnerships that drive acquisitions for ElevenReader
- Developing integrated marketing campaigns spanning partnerships, paid media, email, social, OOH, PR, and product surfaces
- Expanding existing telecom & loyalty partnerships while launching new opportunities with partnersIdentifying and launching new distribution channels across loyalty platforms, retail, education, public sector, travel, and commerce.
- Creating bundled value propositions that make ElevenReader a compelling consumer benefit or offer
- Managing co-marketing campaigns with strategic partners from creative development through launch and post-campaign analysis
- Writing compelling campaign messaging, design copy, landing pages, and emails/push that convert
- Partnering with Design to produce best-in-class creative assets while maintaining exceptional brand quality
- Measuring campaign performance across attribution models, incrementality, CAC, LTV, retention, and ROAS, continuously optimizing for business growth
REQUIREMENTS
- 5+ years of experience in growth marketing, partnerships, consumer marketing, or integrated marketing at a high-growth technology or consumer company
- Exceptional growth marketing instincts — equally comfortable developing creative campaigns and analyzing acquisition performance
- Experience launching and scaling partnership marketing programs that drive measurable user acquisition
- Strong understanding of attribution, experimentation, ROAS, incrementality, and performance analytics
- Excellent copywriting skills with an eye for memorable campaigns and high-converting, differentiated messaging.
- Strong creative judgment and taste. You know what great marketing looks like and can work effectively with designers and creative teams.
- Outstanding project management skills with the ability to coordinate multiple cross-functional launches simultaneously.
BONUS
- Experience with lifecycle and loyalty marketing programs that improve acquisition and retention
- Experience with performance marketing and affiliates
- Curiosity about emerging distribution opportunities and the creativity to turn unconventional partnerships into scalable growth channels.
- Passion for consumer products, AI, and building globally loved brands.
LOCATION
This role is remote with a preference for timezones in US - East and Europe
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